Insights

  • Building Your 1:1 Marketing Playbook

    2.16.2018 by 
    • Gavin Garrison
    this is a graphic outlining the marketing playbook for your customers
    One-to-one marketing, personalization, segmentation, hypertargeting, consumer-first marketing—whatever it’s called, the goals of nearly every marketing strategy are virtually the same: to understand customers as individuals, reach them on their terms, and communicate in a way that makes them feel like they are interacting one-to-one with your brand and its products and services.
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    • Branding + Marketing
    • Consulting
  • What Marketing Automation Can’t Automate

    1.17.2018 by 
    • Renee Cohen
    This is a cartoon of a business leader outlining the marketing automation timeline
    We’re about 10 years past marketing automation’s advent, so most business leaders are familiar with the ROI to be gained in automating top- and mid-funnel marketing touchpoints. But while 40-50% of companies have invested in an automation platform, a staggering 85% percent of B2B organizations report not using their platform to its full potential.
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    • Consulting
    • Digital
    • Branding + Marketing
  • Looking Back: Our 2017 Social Business in Review

    1.10.2018 by 
    • Andrew Kaiser
    Social_Infographic_240x300-01
    While social media has forever changed how businesses and customers interact, social media marketing as a whole is constantly evolving. To ensure your brand’s content garners likes, comments, and shares, your strategy must shift with the industry’s latest trends.
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    • Digital
  • How to deploy a corporate digital strategy without turning your business upside down: Data Access

    1.05.2018 by 
    • Lori Palmer
    Information_Graphic_sm
    How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations, it makes sense to start with your biggest pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let's evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.
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    • Enterprise Technology
    • Consulting
  • 8 Tips for Making the Most of Your Trade Show Investment

    12.19.2017 by 
    • Victoria Silow
    Making the Most of Your Trade Show Investment
    Trade shows are the perfect opportunity to mingle with customers and prospects, soak in thought leadership, and bring home an avalanche of new leads and potentially win new business. If you’re planning to exhibit at an industry event, all of these benefits are possible. Unfortunately, it’s easy to miss out on most of these opportunities and watch helplessly as your ROI plummets if you don’t prepare properly.
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    • Branding + Marketing
    • Staffing
    • Enterprise Technology
    • Digital
    • Consulting