Insights

  • What I Learned as an Intern at a Marketing and Technology Firm

    9.12.2018 by 
    • Matt Stralkowski
    Intern looking into crowd
    The summer after my senior year of high school, I interned at Trellist Marketing and Technology. I plan to major in International Business at college this September, so bussing tables over the summer didn’t seem to be the best use of my time—I figured it was time to start gaining some experience that I will use in the future. The skills that I attained and the lessons I learned during my time at Trellist are something that will definitely help me succeed both socially and academically in my first year of college, and beyond.
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    • Staffing
    • Branding + Marketing
  • The Power of Empathy, Part 1: Empathy in Business Networking

    8.23.2018 by 
    • Tim Reeder
    Empathy in business networking
    Excellent technical abilities, much like a strong grasp of modern marketing strategies, can take you a long way in your career. However, little can impede your upward career trajectory faster than a lack of people skills. Being able to effectively communicate with others is paramount to navigating the business world.
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    • Consulting
  • Best Practices for Digital Asset Management

    8.01.2018 by 
    • Victoria Silow
    Digital Asset Management
    “What platform should we use to manage our digital assets?” Before answering that question, you need to stop and take a look around your organization to determine the best place to start.
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    • Digital
    • Consulting
    • Branding + Marketing
  • Creating and Maintaining a Healthy, Effective Marketing Platform Ecosystem

    7.26.2018 by 
    • Claire Concowich
    Creating and Maintaining a Healthy, Effective Marketing Platform Ecosystem
    You’re not alone in embracing marketing automation and other marketing technology, and you’re also not alone if you’re running into a relatively steep learning curve when it comes to using it most effectively. However, when it comes to using it well, only 5% consider themselves experts.
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  • The Future Is Now: AI-Driven Marketing

    7.19.2018 by 
    • Jim Auer
    Artificial Intelligence (AI) and the effect on marketing
    We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence and its applications in marketing are going beyond the proof-of-concept stage and emerging as a tool to drive real change within organizations.
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    • Branding + Marketing
    • Consulting
    • Digital