Insights

  • Accessibility – Philosophy for Teams

    5.16.2018 by 
    • Supraja John
    More accessible experiences benefit people at several levels of disability.

    Accessibility is a philosophy that ensures a wide range of people are able to comprehend the content we create for businesses — even if they do not all access and experience the information in same way. But creating accessible websites is not always easy.
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    • Consulting
    • Digital
    • Enterprise Technology
  • 7 Tips to Optimize Your B2B Product Detail Page

    5.09.2018 by 
    • Victoria Silow
    Trellist_Blog_productpages_v2-01
    Think about how you, as a consumer, make an online purchase. You probably know what you want and may have a product category in mind that fits your need. However, there are likely many different products available. So you do a search or visit your favorite online mega-retailer’s website to check out the product options for a potential match. What you find will ultimately influence your decision and make or break the sale for that brand.
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    • Enterprise Technology
    • Digital
    • Consulting
  • GDPR: It Affects You

    5.04.2018 by 
    • Nick Cohen
    • Supraja John
    Supraja_Infographic_04-01
    GDPR, or General Data Protection Regulation, requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within the EU. It is a result of 4 years of work by the EU parliament due to the inadequacy of older rules, such as the Safe Harbor Privacy Principles 2000 and Privacy Shield agreements of July 2016. Unlike its predecessors, GDPR recognizes the importance of privacy in the current era as well as the likelihood of a future cashless society. It was created with the idea that “identity is the new currency in our world.”
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    • Enterprise Technology
    • Consulting
  • 4 Smart Tactics to Increase Email Opens & Engagement

    4.26.2018 by 
    • Jim McAvoy
    trellist_blog_tradeshow2_final
    Is your business taking full advantage of one of the simplest ways to get your customers’ attention? After all, every email has a subject line. But how you put it to work is up to you. Assuming you have clean customer lists and are sending relevant messages to a properly targeted audience, here are some effective ways to set your emails apart and encourage customers to engage with them.
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    • Branding + Marketing
  • Building Your 1:1 Marketing Playbook

    2.16.2018 by 
    • Gavin Garrison
    this is a graphic outlining the marketing playbook for your customers
    One-to-one marketing, personalization, segmentation, hypertargeting, consumer-first marketing—whatever it’s called, the goals of nearly every marketing strategy are virtually the same: to understand customers as individuals, reach them on their terms, and communicate in a way that makes them feel like they are interacting one-to-one with your brand and its products and services.
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    • Branding + Marketing
    • Consulting