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7 Pros and Cons of Instagram Stories for Brands

Last month, Instagram – the popular mobile app for photo aficionados worldwide – launched Instagram Stories. The feature is the app’s response to the Snapchat craze. Stories will encourage users to share photos, videos and text that disappear after just 24 hours.

Some brands have fully embraced Instagram Stories, while others are still getting the hang of this new feature.

The team at Trellist cobbled together this handy infographic of pros and cons for social media managers who are thinking about elevating their Instagram strategy to include the Stories feature.

Check it out below and feel free to share it with your network:


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About the author

Elyse Altiere

Client Leadership | Social & Content

Elyse creates and curates compelling social media content for Trellist clients across a number of verticals, while also monitoring and managing their unique social media communities on a daily basis. 

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients. 

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