Climber on rocks blue tone.

Healthcare Industry

SPREADING WELLNESS
THROUGH ADVANCED SERVICES

Trellist can bring your healthcare products and messages to market faster and more cost-effectively. Our technological backbone drives constant innovation, supporting our clients with unique solutions that deliver ROI, no matter the size of the ask.

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What We Do

DTC Marketing

Direct-to-consumer marketing can get complicated. Patients are understandably hungry for detailed information about their disease states, and can abandon sites quickly if they don’t find what they need.

Trellist can help you define a marketing strategy that ensures you are sending the right message at the right time, all while complying with FDA, ADA and HIPAA guidelines.

This includes website UX, design and development, digital and print channels, marketing automation, email, video and multimedia assets, social media, event sponsorships and leave behinds, and market access support.

HCP Marketing

Healthcare providers often have countless options when making treatment decisions. Regulatory limitations and fair balance guidelines can make it even more difficult for your message to be heard. Trellist can not only effectively navigate these challenges, we also apply our knowledge from other highly-regulated industries—like the Financial sector—to differentiate your brand.

We can help you with website UX, design and development, digital and print channels, marketing automation, CRM campaigns, email, video and multimedia assets, social media, conference support and booth design, event sponsorships and leave behinds.

Sales Support

Making the most of a healthcare provider’s time is just one of the challenges sales representatives face. We can help you develop sales toolkits and detail aids that allow your reps to deliver the most effective and memorable messages.

We specialize in interactive sales tools that remove the burden of bulky print materials while also working with our clients to design creative print solutions for sales sheets, promotional kits, instructional brochures, medical cabinet clings, hangtags and more.

Conference and Tradeshow Support

Conferences and tradeshows are a great way for healthcare companies to effectively reach a captive audience, build brand awareness, and generate new sales leads—but it can be tough to break through the competitive clutter. From conference strategy and planning to booth execution and event support, Trellist can help ensure your brand is the star of the show.

We can optimize your in-person or virtual event presence on any budget. Whether it's something as simple as developing an impactful speaker presentation or going as far as building a mesmerizing virtual reality experience. And while your event materials are important, we’re always thinking about the bigger picture. We'll help you devise a pre- and post-event strategy to drive traffic to your booth during the show and nurture new leads when it's over.

Internal Communications and Infrastructure

For any organization, internal communications is essential to ensuring employees are working toward a common goal and following the right procedures to work efficiently. Intranets and eLearning platforms are key to healthcare professionals getting access to important materials and continuing education content.

Trellist has helped many health systems implement collaborative technology platforms from concept to execution. Our Enterprise Technology, Consulting and Branding & Marketing experts work together to implement systems integration, user experience, application development, digital content and design, and IT support.

Direct-to-consumer marketing can get complicated. Patients are understandably hungry for detailed information about their disease states, and can abandon sites quickly if they don’t find what they need.

Trellist can help you define a marketing strategy that ensures you are sending the right message at the right time, all while complying with FDA, ADA and HIPAA guidelines.

This includes website UX, design and development, digital and print channels, marketing automation, email, video and multimedia assets, social media, event sponsorships and leave behinds, and market access support.

Healthcare providers often have countless options when making treatment decisions. Regulatory limitations and fair balance guidelines can make it even more difficult for your message to be heard. Trellist can not only effectively navigate these challenges, we also apply our knowledge from other highly-regulated industries—like the Financial sector—to differentiate your brand.

We can help you with website UX, design and development, digital and print channels, marketing automation, CRM campaigns, email, video and multimedia assets, social media, conference support and booth design, event sponsorships and leave behinds.

Making the most of a healthcare provider’s time is just one of the challenges sales representatives face. We can help you develop sales toolkits and detail aids that allow your reps to deliver the most effective and memorable messages.

We specialize in interactive sales tools that remove the burden of bulky print materials while also working with our clients to design creative print solutions for sales sheets, promotional kits, instructional brochures, medical cabinet clings, hangtags and more.

Conferences and tradeshows are a great way for healthcare companies to effectively reach a captive audience, build brand awareness, and generate new sales leads—but it can be tough to break through the competitive clutter. From conference strategy and planning to booth execution and event support, Trellist can help ensure your brand is the star of the show.

We can optimize your in-person or virtual event presence on any budget. Whether it's something as simple as developing an impactful speaker presentation or going as far as building a mesmerizing virtual reality experience. And while your event materials are important, we’re always thinking about the bigger picture. We'll help you devise a pre- and post-event strategy to drive traffic to your booth during the show and nurture new leads when it's over.

For any organization, internal communications is essential to ensuring employees are working toward a common goal and following the right procedures to work efficiently. Intranets and eLearning platforms are key to healthcare professionals getting access to important materials and continuing education content.

Trellist has helped many health systems implement collaborative technology platforms from concept to execution. Our Enterprise Technology, Consulting and Branding & Marketing experts work together to implement systems integration, user experience, application development, digital content and design, and IT support.

Why work with us

Trellist has been servicing the healthcare industry since 1995, with clients ranging from hospital networks and independent practices to medical device and biologics manufacturers, as well as pharmaceutical companies. Our Healthcare leaders solve business problems in a collaborative, intelligent, and ROI-centric way.

Melissa Stevens

Account Management and Consulting

Melissa has over 15 years of experience in account and project management leadership across a wide range of industries. Leveraging her abilities to think strategically and lead large integrated teams makes her an invaluable client partner. Melissa has worked with healthcare clients of all sizes, from emerging bioinformatics ventures to top 10 pharma companies. She earned her B.S. in marketing from the Robert H. Smith School of Business at the University of Maryland.

Todd Metzger

Partner, Account Management and Consulting

An accomplished entrepreneur and business innovator, Todd brings over 20 years of diverse leadership and information technology experience to Trellist.  He currently directs our Staffing division and oversees our SharePoint technology solutions and services offering.
Jordan Wallach

Business Development

Jordan has 20+ years of experience leading new business development strategies and initiatives, with an emphasis on building relationships with enterprise clients in regulated industries. He holds a B.S. in Applied Economics and Business Management from Cornell University.

Tyler Holloway

Account Management and Consulting

Tyler demonstrates his experience as a project manager and strategic consultant through his project leadership and development of high-performing marketing, branding, and technology solutions for large and small clients. He holds two M.B.A. degrees with concentrations in Marketing Management and Organizational Leadership.

Erin Hyland

User Experience and Consulting

At Trellist, Erin is responsible for leading the user experience and information architecture efforts across our enterprise client base. Erin’s depth of experience and knowledge across digital strategy, project management, digital design, and front end development further enhance her ability to deliver actionable and measureable strategies. Erin holds a B.A. in Journalism from Penn State University.

Primus Poppiti

Digital and Mobile Consulting

Primus has over 30 years of experience in information technology. He has guided digital development teams and managed vendors for clients ranging from small startups to large corporations. He has significant experience with the pharmaceutical industry and regulations, including building direct-to-consumer (DTC) websites for top pharma brands. Primus also has provided technical strategy to a number of hospital systems and healthcare innovation centers in the Northeast region.

Vendor Partnerships

Trellist partners with firms that offer an extension of our services for sustainable and cost appropriate solutions.

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  • microsoft-2x

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About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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