background design and messaging

DESIGN & MESSAGING

Across digital and offline channels, we'll develop a cohesive look and a consistent voice to ensure your organization is reaching and driving engagement with your targeted audience.

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What we do

Campaign Strategy and Development

Trellist helps organizations in both the B2C and B2B space ensure they are delivering the right message to the right customer, connecting with their audience at key stages of the customer journey. 

We’ll work with you to develop customer segmentation strategies across marketing channels, and assist with multi-channel campaign execution.

App and Web Design

Rooted in user experience, Trellist offers actionable recommendations for site organization and navigation, user pathing, content and messaging, features, and functionality for mobile apps and websites. 

Our experts will capture user needs, draft site maps, organize and prioritize content, and build wireframe and interactive prototypes that document required functionality.

Digital and Offline Asset Creation

Effective omnichannel marketing requires customizing creative assets for different platforms, while remaining consistent in quality and delivery. 

Trellist writers and designers are immersed in the best practices for digital and offline platforms, with deep experience in digital, social, mobile, print, and email marketing, as well as the development of dynamic assets like animation and interactive infographics. 

Content Marketing

Quality content is the backbone of performance marketing. The content strategists at Trellist will help you develop marketing plans and award-winning content that turns prospects into longtime customers—boosting bottom line sales growth without sacrificing relevancy.

Trellist helps organizations in both the B2C and B2B space ensure they are delivering the right message to the right customer, connecting with their audience at key stages of the customer journey. 

We’ll work with you to develop customer segmentation strategies across marketing channels, and assist with multi-channel campaign execution.

Rooted in user experience, Trellist offers actionable recommendations for site organization and navigation, user pathing, content and messaging, features, and functionality for mobile apps and websites. 

Our experts will capture user needs, draft site maps, organize and prioritize content, and build wireframe and interactive prototypes that document required functionality.

Effective omnichannel marketing requires customizing creative assets for different platforms, while remaining consistent in quality and delivery. 

Trellist writers and designers are immersed in the best practices for digital and offline platforms, with deep experience in digital, social, mobile, print, and email marketing, as well as the development of dynamic assets like animation and interactive infographics. 

Quality content is the backbone of performance marketing. The content strategists at Trellist will help you develop marketing plans and award-winning content that turns prospects into longtime customers—boosting bottom line sales growth without sacrificing relevancy.

Why work with us

Our expertise lies in the wide range of skills our creative leaders bring to a project, from visual and messaging strategy through design and copy execution, with experience across a variety of channels and industries. We’ll create concepts that capture attention and move the needle toward reaching your business goals.

Lydia de Martino

Strategic Leader for Social Media and Marketing Communications

With a knack for developing smart strategy and audience-focused creative based on real data, Lydia delivers content and full-channel plans for Trellist's clients that are meaningful, impactful, and drive results. Her extensive background in healthcare marketing means she's no stranger to compliance and regulations, but she also has a sixth sense for knowing the right time to push business and creative boundaries.
Greg Wisneski

Creative Design

Greg connects the dots in digital marketing, overseeing the design and production of branding, campaigns, and strategies that succeed. He works closely with staff and vendors to provide creative direction for marketing plans that elevate the benefits of our clients’ services while improving engagement. Greg’s knowledge of UX principles and assets—including wireframes, user flows, and prototypes—complements his design expertise.
Lou Burtell

Partner and Creative & Brand Leadership

A Creative lead for Trellist’s Financial Services Clients, Lou has dedicated over 20 years to the company. With experience ranging from traditional to interactive design, his focus is committed to multi-channel direct response campaigns that span across the lifecycle of all customer accounts.

Julie Matty

Client Services, Creative Design

Julie provides the full scope of design services to Trellist clients across a range of industries, with a special focus on financial services. Whether it's creating digital content for emails, websites, and social media or developing assets for lead-generation campaigns, Julie's work helps clients define and maintain their visual identities, engage current customers, and attract new business.
Erin Hyland

User Experience and Consulting

At Trellist, Erin is responsible for leading the user experience and information architecture efforts across our enterprise client base. Erin’s depth of experience and knowledge across digital strategy, project management, digital design, and front end development further enhance her ability to deliver actionable and measureable strategies. Erin holds a B.A. in Journalism from Penn State University.

Justin Schaber

Marketing Communications Leadership

Drawing on over 15 years of experience, Justin brings his unique skillset and knowledge to Trellist's Production Staff. By leading the day-to-day execution of video production/editing and motion graphics, Justin provides support to many of our clients through weaving story elements together with high quality video content to drive higher engagement and to help our clients tell their story within their preferred medium.
Holly Lee

Marketing and Communications

After tenures with some of the world's leading advertising agencies, Holly joined Trellist as a Strategic Consultant and now leads marketing communications strategy and execution across all clients, acting as chief author and guardian of brand voice and messaging.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative, and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology, and digital services for clients at the global, national, and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients. 

WE'RE READY TO LISTEN

We’d love to have a conversation with you about how Trellist can help you engage your customers and maximize growth. Start by providing us some details in the form below.

To see career opportunities, apply for a job, or submit your resume, visit our Careers section.

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