VALUE CHAIN DEFINITION AND CUSTOMER JOURNEY MAPPING
Your customers are changing—their habits, the way they consume information, how they make a decision. It’s time to truly understand your value chain and your customer journey, so you can map a digital strategy that maximizes the effectiveness of your efforts.
Through a mix of qualitative and quantitative data gathering techniques, Trellist is able to help build personas that define your target customer, uncover their wants and needs, and empower your teams to connect in a richer, more meaningful way.
DIGITAL PRESENCE MANAGEMENT AND ORCHESTRATION
You’ve mapped your target audience and value chain. You’ve chartered market research studies. You have a ton of data and have outlined your communications plan. Now, what do you do with it.
Trellist can help you plan, execute, and analyze your digital strategy to establish a powerful presence across all channels. We’re poised to step in as an extension of your team, helping to stand up your social business network, launch laser-targeted digital campaigns, and provide actionable analytics.
BRAND DEVELOPMENT AND COMMUNICATION STRATEGY
Having a successful product isn’t enough to attract today’s consumers. It’s critical to differentiate and constantly communicate why they should choose your product over another.
From competitive research and brand platform development, to outlining a cohesive brand and communications strategy, Trellist has been helping companies in the B2B industry stand out from the crowd for over 25 years.
Internal communication ensures that all of your employees feel informed and supported. Standing up a company intranet is a “must-have” for internal process documentation, acting as a hub for functions to showcase their value and a critical communications channel for things happening around the organization.
Trellist’s expertise in user experience, information architecture, and platform technologies like SharePoint position us as a plug-in partner for several of our B2B clients’ internal communications teams.
PLATFORM MIGRATION AND APPLICATION DEVELOPMENT
Whether you’re a spin off or start up, technology is a key component to managing your information. Trellist is an adaptable partner with a broad scope of experience bringing innovation to the B2B tech stack.
We can create tools that better connect you to your customers through mobile applications, immersive experiences, and in-browser product selection apps. We work with IT, marketing, and change management organizations to bring our unique value to the table.
Most B2B companies do not have a fully integrated marketing and sales funnel. Connecting the dots takes a lot of coordination and buy-in across an organization.
We’re used to reaching across the aisle to demonstrate the power in optimizing systems, from custom portals for sales and distribution partners to implementing attribution models for a full-cycle view of marketing efforts. Trellist can help build, train, and optimize your organization’s integrated CRM system to make everyone’s job easier—and more measurable.
Need a small team for a high-priority project, an on-site development resource to train your internal team on a new technology, or a project manager to step in for a colleague on leave? Our Staffing Solutions team offers a flexible approach to develop a solution that is both efficient and effective for our clients, with a combination of process, people, technology, and vendor management.
Our network specializes in B2B company staffing, and have been providing services since 2007.