Climber on rocks blue tone.

Branding

Aligning Every Aspect of Your Business Identity

Your company’s products and brands are paramount to positioning your organization for success. Trellist creatives can help align your brand at the highest business levels, and ensure that it remains consistent from creative strategy through tactical execution.

Let's Talk

What we do

Business Branding

Establishing clear foundations is essential for maintaining your brand across internal teams, professional partners, client communications, marketing initiatives, sales efforts, and your overall customer experience. We can help you get started.

Identity Development

Brand identity is so much more than a logo. Our designers, web developers, social media managers, and content creators partner with your stakeholders to ensure your organization’s visual identity remains strong and consistent across both traditional and digital channels.

Audience Segmentation

Knowing how to communicate your products, offerings, and unique values is just as important as understanding who you are targeting. 

Trellist researchers and strategists perform competitive and inspirational market research, and will deliver user survey insights, create targeted persona profiles, and prioritize user stories so you know who you’re targeting and how to talk to them.

Storytelling

The umbrella story of your brand drives the content that attracts customers, keeps them engaged, and promotes brand loyalty among them. 

Our brand storytellers will help you build this overarching narrative to ensure you’re delivering a cohesive message that will connect with your audience across varied media types and channels.

Establishing clear foundations is essential for maintaining your brand across internal teams, professional partners, client communications, marketing initiatives, sales efforts, and your overall customer experience. We can help you get started.

Brand identity is so much more than a logo. Our designers, web developers, social media managers, and content creators partner with your stakeholders to ensure your organization’s visual identity remains strong and consistent across both traditional and digital channels.

Knowing how to communicate your products, offerings, and unique values is just as important as understanding who you are targeting. 

Trellist researchers and strategists perform competitive and inspirational market research, and will deliver user survey insights, create targeted persona profiles, and prioritize user stories so you know who you’re targeting and how to talk to them.

The umbrella story of your brand drives the content that attracts customers, keeps them engaged, and promotes brand loyalty among them. 

Our brand storytellers will help you build this overarching narrative to ensure you’re delivering a cohesive message that will connect with your audience across varied media types and channels.

Why work with us

Our leaders in this space have helped businesses of all sizes, from enterprise companies to small organizations, realize every aspect of their branding goals. Whether it’s refreshing your visual identity with a new logo, or helping to develop your mission statement and messaging strategy, we’ll ensure all elements of your brand achieve consistency within a common set of foundations.

Maria Gunther

Partner, Account Management and Consulting

A senior Strategic Business Consultant for some of our largest clients, Maria builds dynamic teams that produce effective brand marketing and communication strategies within the Manufacturing & B2B industry. With over 15 years of industry experience, her account leadership continues to help Trellist’s enterprise clients achieve lasting success.
Erin Hyland

User Experience and Consulting

At Trellist, Erin is responsible for leading the user experience and information architecture efforts across our enterprise client base. Erin’s depth of experience and knowledge across digital strategy, project management, digital design, and front end development further enhance her ability to deliver actionable and measureable strategies. Erin holds a B.A. in Journalism from Penn State University.

Melissa Stevens

Account Management and Consulting

Melissa has over 15 years of experience in account and project management leadership across a wide range of industries. Leveraging her abilities to think strategically and lead large integrated teams makes her an invaluable client partner. Melissa has worked with healthcare clients of all sizes, from emerging bioinformatics ventures to top 10 pharma companies. She earned her B.S. in marketing from the Robert H. Smith School of Business at the University of Maryland.

Chris McEntee

Marketing Communications

From campaign strategy and creative execution to product development and project management, Chris has nearly 15 years of diverse marketing and tech experience with innovative, disruptive brands and products. At Trellist, he leverages these skills to create content and build messaging strategies that help our clients better communicate with their audiences across marketing, UX, and social media.
Steve Baumer

Creative Design

An accomplished designer in both print and digital media, Steve lends his full expertise to every client request, from logos, websites, and mobile applications to marketing collateral and direct mail. Whether serving the financial, healthcare, manufacturing, motorsports, or small business arenas, his goal is always the same: to give clients something they can be proud of.
Greg Wisneski

Creative Design

Greg connects the dots in digital marketing, overseeing the design and production of branding, campaigns, and strategies that succeed. He works closely with staff and vendors to provide creative direction for marketing plans that elevate the benefits of our clients’ services while improving engagement. Greg’s knowledge of UX principles and assets—including wireframes, user flows, and prototypes—complements his design expertise.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

WE'RE READY TO LISTEN

Let us know the challenges your business is facing, so we can discuss solutions to help you reach your goals. Fill out the form below to start the conversation.

To see career opportunities, apply for a job, or submit your resume, visit our Careers section.

Required


The Captcha needs to be completed successfully

THANK YOU FOR YOUR INTEREST AND FILLING OUT OUR FORM!

Your information has been processed and will be reviewed by a Trellist Associate.