Multi-Channel Campaigns
Multi-channel campaigns coordinate marketing efforts across email, paid, social, and other channels around one strategy and message, rather than running each channel in isolation. Trellist plans and executes multi-channel campaigns for marketing teams whose channels currently operate as separate silos.
What we do
Campaign Strategy & Planning
One coordinated plan across channels, built around a shared objective and audience.
See the case studyChannel Sequencing
Deciding which channel reaches the audience at which stage, so touchpoints build on each other instead of repeating.
Tools we work with
Adobe Marketo Engage for nurture streams and engagement programs
HubSpot for workflows and lifecycle-based sends
Salesforce Marketing Cloud for Journey Builder sequences
Creative Adaptation
Adjusting message and creative for each channel’s format and context while keeping the campaign coherent.
Tools we work with
Figma for master layouts resized for every placement
Execution & Trafficking
Hands-on campaign build and launch across every channel in the plan.
Tools we work with
Google Ads for paid search and display
Meta for paid social
LinkedIn Ads for B2B paid social
Cross-Channel Reporting
Performance visibility that shows how channels perform together, not just individually.
Tools we work with
Google Analytics 4 for campaign tracking across channels
Power BI for one campaign view from first touch to closed deal
Campaign Strategy & Planning
One coordinated plan across channels, built around a shared objective and audience.
See the case studyChannel Sequencing
Deciding which channel reaches the audience at which stage, so touchpoints build on each other instead of repeating.
Tools we work with
Adobe Marketo Engage for nurture streams and engagement programs
HubSpot for workflows and lifecycle-based sends
Salesforce Marketing Cloud for Journey Builder sequences
Creative Adaptation
Adjusting message and creative for each channel’s format and context while keeping the campaign coherent.
Tools we work with
Figma for master layouts resized for every placement
Execution & Trafficking
Hands-on campaign build and launch across every channel in the plan.
Tools we work with
Google Ads for paid search and display
Meta for paid social
LinkedIn Ads for B2B paid social
Cross-Channel Reporting
Performance visibility that shows how channels perform together, not just individually.
Tools we work with
Google Analytics 4 for campaign tracking across channels
Power BI for one campaign view from first touch to closed deal
Our approach
We start by defining the campaign objective and audience journey across channels. From there we sequence which channel does what and when, adapt creative for each format, and execute and report across the full campaign as one coordinated effort.
Signs you need this
- Each channel team plans independently, with no shared campaign calendar or strategy.
- The same audience receives inconsistent or conflicting messages across channels.
- You can see how individual channels performed, but not how they worked together.
- Campaign launches are staggered without a clear reason, rather than sequenced intentionally.
What you’ll gain
- One coherent campaign experience across every channel your audience touches.
- Channels sequenced intentionally, reinforcing the message instead of repeating it.
- Reporting that shows the full campaign picture, not fragmented channel silos.
- Less internal coordination overhead, since the plan is unified from the start.
How it compares
Trellist plans and executes as one coordinated campaign across channels, not as separate channel-specific efforts stitched together after the fact. That’s different from channel-specific specialists, who optimize their piece without visibility into the whole, and different from a media agency handling paid alone, which typically doesn’t own the owned and earned channels working alongside it.
FAQ
How many channels can you coordinate at once?
As many as the strategy calls for — most campaigns we run span three to five channels working together.
Do you handle the creative for every channel, or just the strategy?
Both — we adapt creative and message for each channel’s format while keeping the overall campaign coherent.
How do you measure cross-channel performance?
Through reporting that ties channel-level activity back to the shared campaign objective, not just isolated channel metrics.
Why Trellist
We plan and run campaigns as one coordinated effort, not a collection of channel-specific projects that happen to launch around the same time.
Signs you need this
- Each channel team plans independently, with no shared campaign calendar or strategy.
- The same audience receives inconsistent or conflicting messages across channels.
- You can see how individual channels performed, but not how they worked together.
- Campaign launches are staggered without a clear reason, rather than sequenced intentionally.
What you’ll gain
- One coherent campaign experience across every channel your audience touches.
- Channels sequenced intentionally, reinforcing the message instead of repeating it.
- Reporting that shows the full campaign picture, not fragmented channel silos.
- Less internal coordination overhead, since the plan is unified from the start.
How it compares
Trellist plans and executes as one coordinated campaign across channels, not as separate channel-specific efforts stitched together after the fact. That’s different from channel-specific specialists, who optimize their piece without visibility into the whole, and different from a media agency handling paid alone, which typically doesn’t own the owned and earned channels working alongside it.
FAQ
How many channels can you coordinate at once?
As many as the strategy calls for — most campaigns we run span three to five channels working together.
Do you handle the creative for every channel, or just the strategy?
Both — we adapt creative and message for each channel’s format while keeping the overall campaign coherent.
How do you measure cross-channel performance?
Through reporting that ties channel-level activity back to the shared campaign objective, not just isolated channel metrics.
Why Trellist
We plan and run campaigns as one coordinated effort, not a collection of channel-specific projects that happen to launch around the same time.
Ready for your channels to work together instead of independently?
Let’s talk
We’re ready to listen
Tell us a little about yourself and our team will reach out to schedule a call.
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