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SOCIAL MEDIA

Combining a broad range of capabilities and experience, we help enterprises integrate social media into their companies’ operations, marketing, and culture.

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What we do

SOCIAL MEDIA STRATEGY

Since 2012, the experts at Trellist have put social media strategies and roadmaps in place for clients across financial services, manufacturing, technology, consumer goods, and more.

An optimized strategy is your guiding light, and allows your company to evaluate ROI by laying out clear objectives and KPIs for your social media program.

CAMPAIGN MANAGEMENT AND OPTIMIZATION

Social media for brands becomes more crucial and competitive every day and networks continue to advance their advertising platforms to meet the needs of many types of businesses.

Trellist develops end-to-end social media advertising campaigns for our clients, setting clear ROI goals and testing content to find the right balance of message and visual for the medium. We’ve also helped clients with user generated content (UGC) campaigns and influencer marketing strategy and campaign rollouts.

While we work with brands of all varieties, we’re especially agile working with regulated industry and B2B clients, helping them break into a space typically dominated by retail and consumer goods companies.

COMMUNITY MANAGEMENT

You work hard to establish a follower base on social media, so it’s critical to be responsive and keep them engaged. Community managers at Trellist take on frontline, day-to-day engagement with followers and prospects, delivering the brand personality and commitment that customers expect.

Additionally, our team understands the sensitivity of potential reputational and crisis scenarios on social media. We’ve developed best practices to escalate and triage the tough and unexpected conversations that can occur on these networks.

SOCIAL CUSTOMER CARE

Trellist helps B2C and B2B clients develop customer care frameworks for social media that are scalable and an extension of the company’s core customer service philosophy and operations.

Whether it’s improving response time on Facebook or finding more efficient ways to route inquiries to your sales and product specialists, our team can help.

SOCIAL LISTENING

Social listening helps businesses across various industries track key conversations happening on social media regarding your brand, your products, or the broader space in which you operate.

Data mined from social media is candid and in-the-moment, providing a unique layer of insight to add to your overall data picture.

Whether your goals are brand- or benchmark-oriented, Trellist can help you develop a social listening program that keeps you aware and lets you take action on insights.

EMPLOYEE ADVOCACY

In today’s business environment, content is king. Your employees play a critical role as ambassadors in your company’s journey to be social and content-driven—the more prepared they are, the better the results will be.

Trellist has experience creating bespoke programs for Fortune 500 clients that bring together the power of the company’s brand and the unlimited potential reach of its employee base.

Increased brand-awareness and recruiting ROI are all possible through the right employee advocacy program. We can help you get started.

Since 2012, the experts at Trellist have put social media strategies and roadmaps in place for clients across financial services, manufacturing, technology, consumer goods, and more.

An optimized strategy is your guiding light, and allows your company to evaluate ROI by laying out clear objectives and KPIs for your social media program.

Social media for brands becomes more crucial and competitive every day and networks continue to advance their advertising platforms to meet the needs of many types of businesses.

Trellist develops end-to-end social media advertising campaigns for our clients, setting clear ROI goals and testing content to find the right balance of message and visual for the medium. We’ve also helped clients with user generated content (UGC) campaigns and influencer marketing strategy and campaign rollouts.

While we work with brands of all varieties, we’re especially agile working with regulated industry and B2B clients, helping them break into a space typically dominated by retail and consumer goods companies.

You work hard to establish a follower base on social media, so it’s critical to be responsive and keep them engaged. Community managers at Trellist take on frontline, day-to-day engagement with followers and prospects, delivering the brand personality and commitment that customers expect.

Additionally, our team understands the sensitivity of potential reputational and crisis scenarios on social media. We’ve developed best practices to escalate and triage the tough and unexpected conversations that can occur on these networks.

Trellist helps B2C and B2B clients develop customer care frameworks for social media that are scalable and an extension of the company’s core customer service philosophy and operations.

Whether it’s improving response time on Facebook or finding more efficient ways to route inquiries to your sales and product specialists, our team can help.

Social listening helps businesses across various industries track key conversations happening on social media regarding your brand, your products, or the broader space in which you operate.

Data mined from social media is candid and in-the-moment, providing a unique layer of insight to add to your overall data picture.

Whether your goals are brand- or benchmark-oriented, Trellist can help you develop a social listening program that keeps you aware and lets you take action on insights.

In today’s business environment, content is king. Your employees play a critical role as ambassadors in your company’s journey to be social and content-driven—the more prepared they are, the better the results will be.

Trellist has experience creating bespoke programs for Fortune 500 clients that bring together the power of the company’s brand and the unlimited potential reach of its employee base.

Increased brand-awareness and recruiting ROI are all possible through the right employee advocacy program. We can help you get started.

Why work with us

Social Media is a tool your business should be using, and we can help you take the full advantage. Our Social Media experts specialize in choosing the right channels and targeting the correct audiences to incorporate into your unique strategy. Together, we’ll turn new connections into long-term customers.

Lydia de Martino

Strategic Leader for Social Media and Marketing Communications

With a knack for developing smart strategy and audience-focused creative based on real data, Lydia delivers content and full-channel plans for Trellist's clients that are meaningful, impactful, and drive results. Her extensive background in healthcare marketing means she's no stranger to compliance and regulations, but she also has a sixth sense for knowing the right time to push business and creative boundaries.
Kat Gallagher

Client Services, Social Media

As an accomplished Social Media Manager with over ten years of experience, Kat helps create interesting and meaningful content for a variety of Trellist clients to boost their brand sentiment and increase reach, engagements, and leads across all social platforms. She also holds an MBA with a concentration in Marketing as well as Sprinklr, Google Ads, and Khoros certifications.
Emily Bonina

Client Services, Social Media

Having spent 7 years working in social business and 18 years in marketing, Emily brings her unique skillset and knowledge to the Client Services | Social Business role at Trellist. By leading the day-to-day execution of social projects and strategies, Emily provides support to our Manufacturing, Pharmaceutical, Technology, and B2B clients by actively monitoring, measuring, and reporting on their social business impact. She also serves as an internal subject matter expert for Social Media Employee Advocacy.
Justin Schaber

Marketing Communications Leadership

Drawing on over 15 years of experience, Justin brings his unique skillset and knowledge to Trellist's Production Staff. By leading the day-to-day execution of video production/editing and motion graphics, Justin provides support to many of our clients through weaving story elements together with high quality video content to drive higher engagement and to help our clients tell their story within their preferred medium.
Mindy Weakley

Data Analytics

Mindy is a seasoned client services specialist with over 5 years of experience in the healthcare and senior living industries. She brings her unique skill set to the Data Analytics & Social Media role at Trellist by helping our clients interpret data from social media channels to create an effective and results-driven strategy. Mindy currently serves our clients in the Chemical Manufacturing, Motion & Control Manufacturing, Restaurant, and Internet industries, and she is certified in Sprinklr Advanced Administration.
Jessica Fontana

Data Analytics and Strategy

Jessica helps Trellist clients connect the dots between posting and performance. With rigorous attention to detail and a creative approach to presentation, she translates complex social media data into simple and actionable learnings. 

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative, and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology, and digital services for clients at the global, national, and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients. 

WE'RE READY TO LISTEN

We’d love to have a conversation with you about how Trellist can help you engage your customers and maximize growth. Start by providing us some details in the form below.

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