Climber on rocks blue tone.

AUTOMOTIVE & MOTORSPORTS INDUSTRY

Connecting Enthusiasts
to your brand

Trellist helps our clients take the lead with optimal audience engagement through our industry-specific product and services company Andy Lally ALIVE®. Developed with industry experts, ALIVE brings innovations, ventures, and consumer experiences to life in automotive and motorsports.

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What We Do

Omnichannel Acquisition Marketing

Our team of experts can provide the foundation for building a large, active base of enthusiasts. With our marketing expertise, social media capabilities, and a fully integrated product ecosystem, we can right-fit our services to fit your business model and create unique opportunities to gain new additions to your customer base.

Data-Driven Retention Strategies
An effective client retention strategy is critical. Trellist has both the marketing and industry knowledge to help you turn newly acquired users into long-term customers. Leveraging our experience and proven success across multiple industries, we can work with your organization to implement effective strategies for increasing repeat frequency from your customers.
Loyalty Campaigns
In an industry with high competition, we can ensure your clients spend their money with you through well-designed marketing strategies from our team of top-tier experts. We specialize in loyalty marketing campaigns that can help secure the vitality of your business into the future.
Social Business
Our approach to an effective social business strategy focuses on understanding where the opportunity lies within a client's customer base and devising ways to use social to drive marketing and business outcomes. It starts with aligning the core business goals of the client with actionable insights and meaningful, differentiated customer experiences that lead to long-term value. We then execute on that strategy with a clear content plan, transparent KPIs for measuring success, and leading social technology.
Web and Application Development
Unifying divisions of your organization is a critical piece of delivering a cohesive brand experience to your customers. At Trellist, our team brings the ability to build and implement strategies and products that will create a consistent message to your users. Whether through template-based websites or application development, we can provide effective tools to achieve the goals of your business.

Our team of experts can provide the foundation for building a large, active base of enthusiasts. With our marketing expertise, social media capabilities, and a fully integrated product ecosystem, we can right-fit our services to fit your business model and create unique opportunities to gain new additions to your customer base.

An effective client retention strategy is critical. Trellist has both the marketing and industry knowledge to help you turn newly acquired users into long-term customers. Leveraging our experience and proven success across multiple industries, we can work with your organization to implement effective strategies for increasing repeat frequency from your customers.
In an industry with high competition, we can ensure your clients spend their money with you through well-designed marketing strategies from our team of top-tier experts. We specialize in loyalty marketing campaigns that can help secure the vitality of your business into the future.
Our approach to an effective social business strategy focuses on understanding where the opportunity lies within a client's customer base and devising ways to use social to drive marketing and business outcomes. It starts with aligning the core business goals of the client with actionable insights and meaningful, differentiated customer experiences that lead to long-term value. We then execute on that strategy with a clear content plan, transparent KPIs for measuring success, and leading social technology.
Unifying divisions of your organization is a critical piece of delivering a cohesive brand experience to your customers. At Trellist, our team brings the ability to build and implement strategies and products that will create a consistent message to your users. Whether through template-based websites or application development, we can provide effective tools to achieve the goals of your business.

 

Our Products

As a co-owner of the Andy Lally ALIVE brand, Trellist developed, designed, and maintains their suite of automotive and motorsports-specific products.

Motorcrush Logo

This digital community for enthusiasts features a mobile app and social functions that are integrated with our ecosystem of products, allowing users to connect and share events, mod inspiration, for sale listings, and more.

connect

Track Rabbit Logo

Our registration and event management platform, with integrated marketing and social features, provides streamlined promotion at an unbeatable price.

register

Awesome Joe Logo

Our online auction platform is the primary space for connecting enthusiast sellers and buyers in a like-minded community.

EXCHANGE

Why work with us

Our leaders possess the mindset to achieve continued and future success in the automotive and motorsport community. Utilizing top-tier industry experts with the ability to bring together a niche industry, we work to ensure your organization’s success by providing strategic products and services.

David Atadan

Founding Partner and CEO

An entrepreneurial force in the Mid-Atlantic region, architect of the Trellist operating model and trusted consultant to our clients, David, Trellist's CEO, built the company from the ground up 25 years ago and is implementing the Trellist vision of a family of companies that includes sole and joint ventures as well as philanthropic endeavors.
Tommy Atadan

Product Management

Thomas Atadan has provided product and project management services at Trellist for five years. He spearheads product development as a part of ALMM Ventures (ALIVE), which has designed, developed, and launched four live-service businesses, servicing hundreds of thousands of customers in the automotive industry. Thomas has a diverse background with experience in engineering, sociology, software development, and marketing.
Victoria Drach

Marketing and Operations

Tori supports Trellist’s marketing and operations functional areas with the overall goals of increasing efficiencies and improving employee utilization. In her marketing role, she focuses on company branding, go-to-market strategy for digital products, and setting strategy for external communications, especially across the automotive and motorsports (ALIVE) groups. On the operations side, she optimizes systems, oversees collaboration, and ensures satisfaction among internal clients.
Andy Lally

ALIVE Co-Founder

Andy Lally is a 5-time Daytona 24 Hour race winner and professional sports car champion who has won races and championships in both GT cars and prototypes. His credits include 3 Rolex Grand-Am Championships as well as the North American Endurance Championship.

In this next chapter of his career, Lally will bring to marketing and business development the same energy, excellence, and commitment to performance that have marked all his previous endeavors.
Lance Miller

ALIVE Co-Founder

Championed by co-owner, Lance Miller, Carlisle Events is the most recent partner to join Andy Lally ALIVE. Lance and the Carlisle team bring with them multiple generations' worth of experience in car culture, undisputed passion, and unique connections to multiple sectors, continuing their tradition as a respected leader in the automotive events industry and now invaluable partner.
The Late Gerald Raffa

ALIVE Co-Founder

Gerald Raffa was a career real estate developer with experience in both commercial and residential real estate development. Jerry brought several unique attributes to the ALIVE venture, including his infrastructural development capabilities that ALIVE plans to leverage, his eye for design, and deep understanding of the hearts and minds of racing enthusiasts, which came from his strong ties to the community and culture.

Vendor Partnerships

Trellist partners with firms that offer an extension of our services for sustainable and cost appropriate solutions.

  • adobe-2x
  • sprinklr-2x
  • sitefinity-2x
  • sprout-2x
  • microsoft-2x

Browse All Partnerships 

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

WE'RE READY TO LISTEN

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