data-driven marketing

Data-Driven Marketing

DRIVING BETTER EXPERIENCES WITH DATA

Trellist helps our clients develop a strategy for data-driven performance marketing, execute on that vision, and optimize relentlessly.

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What we do

Omnichannel marketing strategy and program building

The availability of data allows modern marketers to enhance their message delivery to correspond with relevance, timeliness, and stage in the customer journey. We consult on industry-specific best practices to help create a program that activates marketing scientifically, allowing our clients to build a martech stack and programming that drives ROI for their business. 

Web and digital KPI strategy

Measuring the success of your endeavors is critical. The strategists and analysts at Trellist help clients assess and build out the right Key Performance Indicators (KPIs) for their multi-channel marketing and digital strategies, providing clear metrics for gauging program success and optimization needs.

CRM marketing and journey building

We work with industry leaders, including multiple Fortune 500 companies, to develop and execute innovative customer engagement strategies that are customized for each unique situation. Our subject matter experts not only provide strategic direction, but also work on the execution of initiatives to ensure continuity, speed, and efficiency.

Martech consulting, enablement, and ongoing support

New trends like predictive analytics and artificial intelligence continue to develop in this space. We look to build those technologies into our clients’ requirements and programs, providing opportunities to keep them ahead of their competition.

Web integration tracking and tag management

Our teams are highly skilled at helping you build out goals, actions, and conversion events on your websites and other content hubs. We can consult on the best ways to add tagging and tracking across your digital footprint, enabling you to leverage that data back into critical business decisions.

The availability of data allows modern marketers to enhance their message delivery to correspond with relevance, timeliness, and stage in the customer journey. We consult on industry-specific best practices to help create a program that activates marketing scientifically, allowing our clients to build a martech stack and programming that drives ROI for their business. 

Measuring the success of your endeavors is critical. The strategists and analysts at Trellist help clients assess and build out the right Key Performance Indicators (KPIs) for their multi-channel marketing and digital strategies, providing clear metrics for gauging program success and optimization needs.

We work with industry leaders, including multiple Fortune 500 companies, to develop and execute innovative customer engagement strategies that are customized for each unique situation. Our subject matter experts not only provide strategic direction, but also work on the execution of initiatives to ensure continuity, speed, and efficiency.

New trends like predictive analytics and artificial intelligence continue to develop in this space. We look to build those technologies into our clients’ requirements and programs, providing opportunities to keep them ahead of their competition.

Our teams are highly skilled at helping you build out goals, actions, and conversion events on your websites and other content hubs. We can consult on the best ways to add tagging and tracking across your digital footprint, enabling you to leverage that data back into critical business decisions.

Insights Blog

Read the latest industry observations, considerations, and predictions from our team of experts.

Why work with us

We’re advocates for building great customer experiences. That means incorporating the unique elements of your business with the best marketing automation, technology, and data to provide a memorable moment at every touch for your customers and prospects. Our leaders in this space are driven by the opportunity to build measurable programs and campaigns that answer the call.

Gavin Garrison

Senior Partner, Account Management and Consulting

Responsible for marketing strategies that touch millions of customers worldwide every year, Gavin is on the forefront of fintech innovation and oversees activities related to Trellist's financial services client base. 
Victoria Silow

Account Management and Consulting

A strategic digital marketing consultant with global B2C and B2B experience, Victoria manages transformational client engagements with a focus on eCommerce sales growth and integrated, data-driven marketing success.

Primus Poppiti

Digital and Mobile Consulting

Primus has over 30 years of experience in information technology. He has guided digital development teams and managed vendors for clients ranging from small startups to large corporations. He has significant experience with the pharmaceutical industry and regulations, including building direct-to-consumer (DTC) websites for top pharma brands. Primus also has provided technical strategy to a number of hospital systems and healthcare innovation centers in the Northeast region.

Jessica Fontana

Data Analytics and Strategy

Jessica helps Trellist clients connect the dots between posting and performance. With rigorous attention to detail and a creative approach to presentation, she translates complex social media data into simple and actionable learnings. 
Neil Dougherty

Digital Marketing and Social Business

A strategic consultant with 15 years of experience in politics and financial services, Neil currently leads Social Business at Trellist, architecting service offerings and solutions that help clients harness the power of social networks in their business strategy.
Daniel Golden

Business Analysis

At Trellist, Daniel plays an integral part in a variety of social media, digital marketing, and reporting projects. A proven data-driven sales and marketing analyst, he utilizes the power of measurement and testing to enhance and optimize our clients’ marketing strategies.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

Wilmington - Corporate HQ

117 N. Market St.
Suite 300
Wilmington, DE 19801

302.778.1300

Philadelphia - Navy Yard

4747 S. Broad St. Bldg. 101
Suite 233
Philadelphia, PA 19112

267.546.0500

West Chester

44 W. Gay St.
Suite 202
West Chester, PA 19380

302.778.1300

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