Insights Blog

By now you’ve probably heard of community management on social media, but what is it, and why does it matter to a brand’s success?

COVID-19 has disrupted the world of health care provider (HCP) marketing like nothing before. Yes, pharma marketers and their sales forces have faced market disruptions in the past, like the rise of digital engagement (remember when reps started getting iPads?) and the abrupt halt to air travel due to 9/11. But we’ve never seen a change this big happen this fast. We’re living through nothing short of a paradigm shift as it relates to HCP marketing, especially when it comes to personalized rep engagement.

Whether you have been working remotely for years or this is a change of pace, it seems that every business has taken work home. But are they prepared to do so? Learn more about Trellist's approach.

"The skills that I attained and the lessons I learned during my time at Trellist are something that will definitely help me succeed both socially and academically in my first year of College, and beyond. I’ll hold onto my experiences from Trellist for the rest of my life. I’d encourage anyone my age to take advantage of an opportunity like this if you can."

To drive additional awareness and build trust in your mission and products, you should be focusing on influencer marketing. It’s a buzzword that’s bandied about often – and for good reason.

At Trellist, we operate in a sociable, personal, and professional environment—what we call a workhome—where we strive to meet each other on common ground and that serves our clients and employees.

Careers don’t consist of a single position at a single company with incremental raises and promotions. Rather, they tend to focus on pursuing a skillset or particular expertise, bouncing from organization to organization to develop depth and – naturally – better pay and benefits.

Successful recruiting is one of the most important components of your organization’s health and wellbeing. Like proper nutrition for your body or premium fuel for your car, your people and your teams are what keep your organization moving in the right direction.

Trade shows are the perfect opportunity to mingle with customers and prospects, soak in thought leadership, and bring home an avalanche of new leads and potentially win new business. If you’re planning to exhibit at an industry event, all of these benefits are possible. Unfortunately, it’s easy to miss out on most of these opportunities and watch helplessly as your ROI plummets if you don’t prepare properly.

How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations it makes sense to start with your most significant pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let’s evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.

The beauty and promise of the cloud is its scalability, always-on availability, better security, and streamlined workflows for your team. However, the real value will never be realized without the right migration strategy, implementation, and ongoing optimization.

How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations it makes sense to start with your biggest pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let’s evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.

How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? Where is the best place to start? How long will this take and what’s the price tag? How much revenue lift can I expect? At Trellist, we get asked these questions on a frequent basis from our clients. The answer, as you probably expect, is “it depends.”

The case for a robust discovery process before beginning design/development projects: Imagine a house that’s beautiful from the outside but, once you cross the threshold, you find the floorplan is all wrong, the rooms are too small, and the windows are too high to reach. It takes time and thought to develop the layout and “experience” of those interiors so that they meet the expectations and needs of the people who enter. No matter how spectacular the exterior is, if the internal experience doesn’t deliver, the whole thing is a failure.

Millennials are a growing segment of consumers—making up more than a quarter of the US population—thus forcing marketers to change their game in order to stay ahead. They’ve completely reshaped the marketplace. Check out some of our best tips for keeping up with these 83.1 million consumers:

A big mistake that people make when creating websites is that they separate the visual design efforts from the UX (User Experience) and content development. They see visual design as putting paint on a finished piece of pottery—something you do at the end to make it look pretty. This approach is missing the power that visual design has to engage users with a website’s narrative.

LinkedIn recently got a fresh new look. The social networking site says it’s the largest redesign since its inception. The company hopes users will find the new design more intuitive and easier to use. LinkedIn claims users were apparently “overwhelmed” by the old design.

Visual content shared on social media is a powerful asset, especially at conferences and events. Images help boost a brand’s visibility in general, but did you know that social media posts with images receive 94% more views than those without them? Every picture tells a story. So share yours and watch it improve engagement on your social channels.

Email marketing isn't dead, but the Inbox sure is flooded. So much so that Gmail now pushes promotional content out of the primary Inbox. All the more reason to experiment with targeted social media marketing with reach and ROI that rivals email campaigns.

Stories is Instagram’s newest feature – and it does a lot of the same things Snapchat does. Learn about the pros and cons of using Stories for your brand.

New social media platforms are appearing everywhere, making it difficult for businesses to identify where they should spend their time and resources. One important consideration in making the assessment is understanding which forms of social media have, and are likely to maintain, a broad reach. Two newer mobile social media platforms have emerged that appear to have sizeable user bases and some staying power: Snapchat and Periscope.

Looking for a competitive edge or ways to improve your customer service? You might be surprised to learn what social listening can do for your business.

Without question, social technologies rank among the most disruptive trends in business and culture in the 21st Century. So disruptive, in fact, it could prove to be an “extinction event” for businesses too inflexible or slow to evolve.

Social media challenges long held traditions about ROI from online media. Many traditional measurements miss out on the true value of social media. Here are 5 ways to measure social media ROI that you may be missing.

Upping your social media game in 2013 is easier than you might think. Here's a take on social media optimization for the new 365.

Know what to ask for and you’ll get the most out of your crowdsourcing initiative.

The secret ingredients for capitalizing on content marketing.

It's a crowdsourced world. Be sure to enlist the people at the right time for optimal success.

It’s a time tested solution to an age old problem: Make it fun and people are more likely to participate. Whether your goal is to get customers to use their loyalty cards more often, to visit your bricks and mortar locations, or simply to participate in your survey, applying the principles of gamification to your marketing programs may be a great way to generate lift.

Brands that engage in a dialogue by listening, learning and participating are more likely to create a positive impact. Therefore, it is important that brands actively participate in dialogs throughout their social graph, leveraging the strength in their core message, feedback mechanisms, curating and distributing content, and visual expression as it applies across channels.

My father was one of the best story tellers I ever knew, legendary in some circles. When I was a child, he asked me, “Who has the most important job in the castle?” I answered “the king”. “No,” he said. “The king dies and his son becomes king. The most important job is the kingmaker.

In dynamic business environments, a new type of planning methodology is being deployed, and is being branded “Emergent Planning.”