Insights

Insights posts by: Victoria Drach

  • Lean on the Power of Digital Marketing in the Current Moment

    03.24.2020 by
    Most leading businesses made the shift away from traditional business development tactics years ago, and now deploy a range of direct marketing methods to generate leads. Today, with trade shows, events, and other networking opportunities being cancelled and many employees moving to a work-from-home status, many other businesses will be forced to do the same. In other words, the continued evolution from business development-led organizations to marketing-led organizations appears to be inevitable.
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Victoria Drach
Tori supports Trellist’s marketing and operations functional areas with the overall goals of increasing efficiencies and improving employee utilization. In her marketing role, she focuses on company branding, go-to-market strategy for digital products, and setting strategy for external communications, especially across the automotive and motorsports (ALIVE) groups. On the operations side, she optimizes systems, oversees collaboration, and ensures satisfaction among internal clients.