03/24/2020
Lean on the Power of Digital Marketing in the Current Moment
Most leading businesses made the shift away from traditional business development tactics years ago, and now deploy a range of direct marketing methods to generate leads. Today, with trade shows, events, and other networking opportunities being cancelled and many employees moving to a work-from-home status, many other businesses will be forced to do the same. In other words, the continued evolution from business development-led organizations to marketing-led organizations appears to be inevitable.
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