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By Jessica Fontana

Data Analytics and Strategy
04/15/2020

Audience Building: Getting the Right Results from Your Digital Campaigns

At the core of every successful marketing campaign is a well-defined target audience. The job of identifying and refining this audience—the prospects who are most likely to become your customers—is called “audience building,” and it’s an essential tool in the digital marketer’s repertoire.
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About the author

Jessica Fontana

Data Analytics and Strategy

Jessica helps Trellist clients connect the dots between posting and performance. With rigorous attention to detail and a creative approach to presentation, she translates complex social media data into simple and actionable learnings.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

West Chester, PA
Wilmington, DE
Wilmington, DE
Wilmington, DE
Philadelphia, PA
Wilmington, DE
Charlotte, NC
Wilmington, DE

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Insights Blog

Audience Building: Getting the Right Results from Your Digital Campaigns

About the author

Jessica Fontana

Data Analytics and Strategy

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West Chester, PA

Wilmington, DE

Philadelphia, PA

Charlotte, NC

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