Perspectives on marketing, technology and AI
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How One Logistics Company Cut Call Volume 30% With AI
A national logistics, transportation and storage operator came to Trellist with three separate problems over three separate engagements. Onl…
Read articleHow Real Conversations Uncover Decision Drivers
Every click, purchase, support ticket, login, survey response, and customer interaction can be tracked, analyzed, and visualized in remarkab…
Read articleWhy Your Market Research Timeline Is Too Slow for Your Business
Somewhere in most organizations, there's a research request sitting in a queue, waiting on a five-week market research timeline, for a decis…
Read articleWhy Behavioral Data Can't Tell You Why Customers Do What They Do
Most organizations can tell you exactly what a customer did. They can't tell you why.
Read articleHow Organizations Are Shortening Learning Cycles
Business has never moved faster. Marketing campaigns are optimized in real time. Product teams release updates every few weeks. Customer exp…
Read articleYou Don't Have a Personalization Problem. You Have a Data Problem.
Every personalization initiative starts the same way: a platform gets purchased, a team gets excited, and a plan comes together to finally d…
Read articleThe Customer Experience Foundation: Why Fragmented Data, Not Effort, Is Holding You Back
Walk into almost any organization struggling with customer experience, and you won't find a team that isn't trying. Marketing is running cam…
Read articleBeyond the Buzzword: What AI Orchestration Actually Means for Your AEM and Target Stack
For the last several years, “growth stack” has meant a shelf of platforms: a CMS, a personalization engine, a CRM, an automation tool, maybe…
Read articleWhy Most AI Initiatives Fail to Deliver Business Value
Every executive team has an AI story right now. Some are pilots. Some are full platform rollouts. A few are genuinely transforming how the b…
Read articleThe Hidden Cost of Disconnected Customer Data
Between CRMs, marketing automation platforms, analytics tools, customer data platforms (CDPs), support systems, and AI, most enterprises hav…
Read articleBeyond ChatGPT: Operationalizing AI Across the Enterprise
Ask almost any leadership team whether their organization “uses AI,” and the answer is yes. Ask how, and the answer is usually a browser tab…
Read articleIt's Time to Give AI a New Job
The backlash against AI slop is right about the output and wrong about the machine. We hired AI into the one role it was never suited for. T…
Read articleTransforming Loyalty Programs - A Case Study
Delivering exceptional digital experiences has become a key differentiator for financial institutions competing for customer loyalty. In thi…
Read articleEnhancing Campaign Efficiency - A Case Study
Streamlined marketing operations are essential for organizations managing campaigns at a global scale. In this engagement, Trellist partnere…
Read articleLaunching a Redesigned Secure Site with Personalization
A top U.S. asset management firm set out to launch a major redesign of its authenticated secure site, a complex, multi-team initiative with …
Read article10 Reasons Financial Institutions Partner with Trellist
For organizations running Adobe Target and AEM at enterprise scale, the right partner makes the difference between a platform investment and…
Read articleDeepening Personalization with Cross-Platform Continuity - A Case Study
Personalization is most effective when every customer interaction builds on the last. For this global asset manager, Trellist leveraged near…
Read articleBuilding a Once-in-a-Generation Brand Experience in AEM - A case Study
Milestone anniversaries offer a rare opportunity to strengthen a brand's story while engaging audiences in new ways. For this global financi…
Read articleTurning Investor Reading Habits into a Smarter Content Experience - A Case Study
Helping users discover the right content at the right time is essential to creating engaging digital experiences. For this global asset mana…
Read articlePiloting a GenAI-Powered Search Experience — Safely
Successfully introducing AI-powered experiences requires more than new technology—it requires thoughtful deployment and user adoption. For t…
Read articleThe Hidden Cost of Disconnected Customer Data
Between CRMs, marketing automation platforms, analytics tools, customer data platforms (CDPs), support systems, and AI, most enterprises hav…
Read article10 Questions to Ask Before Investing in Adobe Target
There is no denying the power of Adobe Target for transforming customer engagement and conversion rates. The platform boasts practically unl…
Read articleUnlock the Full Potential of Adobe Target & AEM for Personalization
Personalization has more than proven it can move the needle on revenue, and that trend will absolutely continue. But putting personalization…
Read articleScaling Up Personalization with Adobe Target - A Case Study
A top global asset management firm needed to deliver personalized web experiences at scale, but couldn't justify the cost and delays of buil…
Read articleBig Win - Doubling Brand Appearances in AI Generated Results - Case Study
In 2025, we built a specialized audit to figure out how brands show up inside AI-generated results. This included how often, in what context…
Read articleIs AI coming for your job? Ask Anthropic.
Anthropic recently released a compelling economic report on AI-driven job displacement. Their framework introduces a new measure they call O…
Read articleTrellist, Inc. and Twentify Announce Exclusive U.S. Partnership to Deliver AI-Powered Qualitative Research Platform 'Quals.ai'
WEST CHESTER, Pa., April 21, 2026 /PRNewswire/ -- Trellist, Inc. (Trellist® Marketing and Technology) and Twentify (owner of Quals.ai) have …
Read articlePutting AI to Work in B2B – A Case Study
AI has more than proven it can improve individual workflows, and that trend will absolutely continue. But putting AI to work inside a comple…
Read articleHow AI-Powered Transformation Is Reshaping the Client Experience
Artificial intelligence is no longer a future-state concept for professional services firms — it’s a present-day competitive differentiator.…
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