Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.”
I’d say his statement is only partially true. When the rules are changing around you, if you continue to do what you’ve always done at some point your efforts actually become less effective.
And the rules have changed. Social media has turned digital marketing into a set of sound bites. With decision makers having to sift through more and more information, how do you stay above the noise?
By being mindful of what’s working in this age of social sharing, you can transition your traditional media (white papers, research reports, and case studies) into dynamic, engaging content and interactive experiences. By upping your content marketing game, you’ll begin to stimulate deeper conversation and drive more awareness of your solutions earlier in the buying cycle.