Insights First Read

Insights Blog

Six Keys to Developing Customer Persona Profiles

scribewise_keys_header_625x415b8d6aaf1b6446bcb8991ff0000d3cedc

Identifying customer personas, and cataloguing the insights associated with them, is essential for targeting marketing and sales efforts in the most efficient and productive way possible. It prepares the business to most appropriately appeal to its prospective customers.

Here are the six essentials to successfully developing buyer personas for any business.

1.The audience basics.

It’s important to begin with basic audience demographics — age, gender, job title, and geographic information, as well as a clear understanding of the problem the audience is looking to solve.

2. How they buy.

What single factor influences potential customers the most as they decide whether to buy? Online research? Word-of-mouth from colleagues or friends? And how long will they take to make a decision? Or, is the audience prone to impulse decisions?

3. Why they buy.

What tips the audience into making a decision? Do they buy based upon price, or are they less price sensitive? What is the deciding factor for them? Is it utility? Is it design?

4. Their values.

Is the audience environmentally conscious? Do they place importance on social responsibility? When a company understands the prospective customers’ values, it can better align its offering with what the audience is trying to accomplish.

5. Differentiators.

It’s essential to understand the differences between prospects who take action and those who don’t. Making this distinction will prevent a business from spending too much time and energy chasing down potential customers or clients who were probably never serious in the first place.

6. Their personalities.

Finally, a business must evaluate the psychographics of the target audience. This has to do with the audience’s likes, attitudes, and opinions. Information like this will help create an understanding of the personality types and decision-making styles included in the audience.

Keep in mind that customer personas might change as a business evolves. It’s important to stay in touch with the needs of the audience over time.

If you’d like to learn more about customer personas, their development, and how they can help you better target communications to be more relevant to your customers and prospects, let us know.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

ModalConfirm - Thanks for contacting Trellist! We will get back to you soon. Loading animation

WE'RE READY TO LISTEN

Let us know the challenges your business is facing, so we can discuss solutions to help you reach your goals. Fill out the form below to start the conversation.

To see career opportunities, apply for a job, or submit your resume, visit our Careers section.

Required


The Captcha needs to be completed successfully

THANK YOU FOR YOUR INTEREST AND FILLING OUT OUR FORM!

Your information has been processed and will be reviewed by a Trellist Associate.