Insights Blog

In a move that scuttles retail dogma, all 143 REI locations were closed on Black Friday 2015 with a message to get outside and enjoy nature. This move speaks to an emerging corporate ethos that places the values of customers ahead of short-term dollars, focusing instead on brand integrity and lifetime value of the customer. We've used social technologies to analyze if this major business decision was a smart one.

Has your organization made the move from practicing Social Media to practicing Social Business?

Social media challenges long held traditions about ROI from online media. Many traditional measurements miss out on the true value of social media. Here are 5 ways to measure social media ROI that you may be missing.

Often, CEOs delegate branding decisions solely to the marketing department without taking an active role, instead tending to financial or operational affairs. In doing so, they risk committing one of the most underreported business blunders of our time.

In part one of this series, we discussed the phenomenon of intelligent digital agents, and their significance in the future of our computing experience. In this second installment we’ll discuss ways to start incorporating mobile thinking into your SEO strategy.

Siri (Apple's new, intelligent personal assistant), and her inevitable descendants, have the potential to change how information is indexed and consumed, and we need to understand how to prepare for it.

It’s a time tested solution to an age old problem: Make it fun and people are more likely to participate. Whether your goal is to get customers to use their loyalty cards more often, to visit your bricks and mortar locations, or simply to participate in your survey, applying the principles of gamification to your marketing programs may be a great way to generate lift.

You’ve probably seen a QR Code before but never took notice of those innocuous square barcodes that appear on everything from product packaging to movie cutouts. While QR Codes are close cousins to traditional barcodes, they are far more versatile to marketers. While you may already know what QR codes are, you may not have realized some of the fascinating ways they can be used.