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Adapting to the Realities of the COVID-19 Pandemic: From Personal Safety to Business Success

Here we are. After several weeks of watching and waiting, the United States has entered a state of national emergency with the COVID-19 pandemic. The immediate impacts the virus is having on our businesses, families, and communities are evident, and the weeks ahead promise even bigger challenges. We’re all wondering, “How bad will it get?”

Truth is, no one knows. In the meantime, to paraphrase Bob Dylan, “we do what we can, we do what we must.”

Here at Trellist, that means a couple of things:

1) Protecting the health of our employees. Long before the crisis began, we equipped them with the tools and the flexibility they need to work remotely. This week, as the pace of the virus’s spread became clear, we quickly switched from a voluntary work-from-home policy to a mandatory one. We’re heeding the CDC’s health guidance and will continue to do so in the coming weeks and months.

2) Continuing to deliver timely, high-quality work to our clients. For a quarter-century, companies have trusted Trellist as their marketing and technology partner, and our essential duty to them, now as always, is to provide our services to the best of our abilities. With our remote work capabilities, we remain fully available to do our part in combatting any potential economic repercussions for our clients’ businesses.

The COVID-19 crisis is wide-ranging, and in the U.S. at least, it’s only just begun. Already, though, a few things are clear:  

Technology is essential.

We’ve built a flexible work culture that allows our staff and our business to operate from just about anywhere. Ensuring we have the technology in place to do so has been a preoccupation of ours for quite some time, and was the subject of a recent post by two of our colleagues, Tommy Atadan and Stephen Calabro.  

Even though we’re physically separated, tools like Microsoft Teams are enabling us to be nimble and responsive in ways that were unimaginable even a decade ago. We’re here, we’re present, and we’re ready to get your work done.

Communication is vital.

During crises like this, we’re all hungry for answers, and certain resources quickly become favorites. You’ve probably seen COVID-19 maps and trackers, like this one put together by Johns Hopkins University. Our own technology partner, Sprinklr, has assembled a similar resource that also tallies social media mentions of the disease.

Internal communications are just as important. Managing enterprise information-sharing systems like SharePoint for our clients is a significant part of our business, and we know that our expertise is especially welcome at times like these, when companies are consumed with more immediate concerns like payroll, revenue, and business continuity. We’ve done SharePoint integrations for many of our clients and now we’re helping those same clients craft and share messaging with their employees during the present crisis.

Look for silver linings.

Just a week ago, as networking events like Adobe Summit began to topple in a string of major cancellations, our Digital Marketing and Social Business Lead, Neil Dougherty, wrote this thoughtful LinkedIn piece on how marketers can make sense of the current moment. As Neil pointed out, the COVID-19 crisis is most definitely a scourge, but it’s an opportunity, too; a chance to practice self-improvement and become more thoughtful and disciplined about the work we do.

Availability is everything.

We know that each of our clients will be affected by COVID-19 differently. But we say this to you, regardless of your size and circumstances: we are here for you. We are committed to going above and beyond to help you get as close as possible to “business as usual” during this extreme disruption, however long it might last. If you need anything, please know that we’re available. Reach out to us, even if it’s just to hear a friendly voice.

To all our clients and partners, we thank you again for entrusting your business to us. We are grateful for the role we play in your work and in your lives, and we remain steadfast in our commitment to ensuring that your organizations thrive now and in the future. For those of you who are not Trellist clients but are interested in our services, consider this an invitation to get in touch with us and learn more about the ways we can help you.

Wherever you are right now, we wish you, your colleagues, your families, and your community wellness and positivity during these challenging times. Together, we’ll get through this.

About the author

Kent Priestley

Marketing Communications
Drawing on a professional background that spans multiple consumer and B2B industries, Kent works with Trellist clients to understand their business needs and develop communications strategies and content that are impactful, effective and on brand.

About the author

Melissa Stevens

Account Management and Consulting

Melissa has over 15 years of experience in account and project management leadership across a wide range of industries. Leveraging her abilities to think strategically and lead large integrated teams makes her an invaluable client partner. Melissa has worked with healthcare clients of all sizes, from emerging bioinformatics ventures to top 10 pharma companies. She earned her B.S. in marketing from the Robert H. Smith School of Business at the University of Maryland.

About the author

Neil Dougherty

Digital Marketing and Social Business
A strategic consultant with 15 years of experience in politics and financial services, Neil currently leads Social Business at Trellist, architecting service offerings and solutions that help clients harness the power of social networks in their business strategy.

About the author

Chris McEntee

Marketing Communications
From campaign strategy and creative execution to product development and project management, Chris has nearly 15 years of diverse marketing and tech experience with innovative, disruptive brands and products. At Trellist, he leverages these skills to create content and build messaging strategies that help our clients better communicate with their audiences across marketing, UX, and social media.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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