A globally-recognized consultancy specializing in healthcare market research and marketing insights has chosen Trellist to rethink and redesign its website. Trellist will create a more ideal online customer experience that appeals to all audience segments,
including prospective and existing clients, media outlets, and potential and current employees. Based on needs identified through multiple stakeholder interviews, the new site design will improve the ease of finding relevant information, increase traffic
through enhanced visibility in organic search, and bring a more human element to the data-driven experience.
Trellist will provide digital content strategy, information architecture and user experience, creative direction and design (including
responsive web design for mobile optimization), enhanced SEO strategies
, and technical development. The
consultancy chose Trellist after a competitive bid process due to the firm’s extensive experience with the website’s existing CMS system and a quick, accurate understanding of the consultancy’s brand.