News & Press

Clients’ SEO Positioning Takes Flight under New Google Algorithm

Trellist has enhanced its SEO services to include strategies that help increase clients’ search engine visibility through Google’s new Hummingbird search algorithm. The firm will help clients structure content for better positioning in search results through the algorithm, which focuses on the increased use of conversational search (“Where’s the closest place to buy the new smartphone?”). Trellist is currently providing high-level consultative SEO services, including strategies for the Hummingbird algorithm, to an industry-leading life sciences and technology company as part of a larger engagement that includes brand strategy, website design, and user experience.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative, and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology, and digital services for clients at the global, national, and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients. 


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