News & Press

Electrical Distributor’s Brand Gets Recharged with New Identity


Includes strategy and collateral based on earlier brand assessment

Trellist is providing strategic consulting and tactical implementation to support the new brand identity for a national distributor of commercial electrical supplies. The engagement is a continuation of Trellist’s initial brand assessment and identity update for the distributor, and includes the development of a master style guide based on brand standards created by Trellist, as well as a collateral package including promotional brochures and sales templates. Trellist is also developing brand positioning and rollout campaign strategies to generate excitement and encourage adoption of the new brand among internal and external stakeholders. Implementation of the strategies and collateral will coincide with an upcoming milestone anniversary for the distributor.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative, and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology, and digital services for clients at the global, national, and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients. 


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