An international insurance provider attempted to secure a new domain name to provide customers an easily recognizable website address that would provide access to a global network of doctors and hospitals. They had procured a third party to secure this address from its owner, but were unsuccessful.
Trellist deployed a comprehensive team that included highly-specialized legal counsel, a domain broker, and a brand consultant to develop multiple options. The recommended domain solution supported the registered trademark, reinforced the corporate brand within the market, and established a URL that did not infringe on the intellectual property rights of a third party.
Our solution incorporated the following service from our Consulting division:
Trellist consulting provided domain alternatives that enabled the business to move forward quickly with assurance that their unique website address would be easily recognizable and give them peace of mind about the ownership of the website address.
A global chemical manufacturing company restructured its brand approach and digital transformation strategy to update their web trends and standards. This included brand positioning, web design, a new content management system (CMS), back-end systems, and social strategies.
But the company needed a way to roll out these updates to hundreds of marketing managers and stakeholders worldwide. This effort would communicate the changes and timing, and how they would affect them and their everyday processes. The company realized they required a change management and internal education strategy to fully and effectively complete the rollout.
Trellist Change Management experts started with a needs and audience analysis, before progressing to a change management strategy that included a robust communications plan, instructional design approach, and delivery platform recommendations.
To ensure alignment across all users, Trellist used authoritative communication from leaders to explain the vision and desired end state of the digital transformation. For more personal communications, the team developed a friendly and informative tone
to ensure that the information would be well-received and easily applied.
The Trellist Consulting, Enterprise Technology, Branding + Marketing, and Digital divisions
collaborated to develop and implement a full curriculum to inform key stakeholders of the changes, and to help them adapt to the new tools through:
- Needs Analysis
- Change Management Strategy
- Digital Strategy and Analytics
- Digital Execution
- Strategic Consulting
With Trellist’s change management approach and learning solution, the client was able to quickly and efficiently onboard hundreds of global users, who in turn converted dozens of business units and country sites to the new CMS. Currently, end users are working within the new CMS to create and effectively manage content worldwide for the company’s website.
A national corporate relocation company wanted to provide a better solution to professionals who were moving by utilizing an easy-to-use service portal. The company also desired to become more competitive in the market and, in order to appeal to higher-tier companies, they found they needed to strengthen their offerings.
In order to reinforce the client’s technology leadership in the marketplace, Trellist brought together our Digital, Consulting,
Enterprise Technology, and Branding + Marketing divisions to provide:
- Application Development
- Systems Integration
- Strategic Consulting
- User Experience
Customer satisfaction was paramount when Trellist delivered a single site encompassing the client’s wide range of services. The Team created a user-friendly mobile application that provided a single go-to destination for all of its users’ relocation needs. Its capabilities proved to be differentiators in the marketplace and facilitated the success of a lucrative global contract with a well-known Fortune 500 company for the client.