Trellist to Reposition Brand and Update Digital Presence for Information Management Solutions Company
A global information management solutions company has engaged Trellist to better position its corporate brand and unify its product websites onto one technical platform. Trellist will partner with key stakeholders to assess the company’s current position in the marketplace and make recommendations on how to best define and execute a stronger brand presence, including logo development, digital usage standards, visual identity guidelines, and brand voice. To better align the company’s disparate product websites, Trellist will develop a universal site architecture and page templates that optimize user experience and corporate synergy. The company has also enlisted Trellist to provide consulting services for content optimization, SEO, technical integration and testing, and platform launch. Trellist was selected for the engagement based on its experience working across brand strategy, design, and technical development in multiple business-to-business sales environments.