Trellist to Develop eDetailing Programs for Global Pharmaceutical Client
06/07/2013
Trellist has expanded its relationship with a global pharmaceutical leader by entering into an agreement to create and convert eDetailing content for the company's leading medications. These new programs will be developed using HTML5, run on an enterprise platform, and take advantage of the best native features of the iPad touch display. The content will help field sales representatives facilitate meaningful conversations with healthcare professionals. The first project involves converting existing electronic visual aids — also known as eDetails — from Flash to the newer HTML5 standard. Trellist was selected for this engagement based on its knowledge of the mobile platform, production efficiency, and familiarity with healthcare content.
