Trellist to Brand Clinical Trials for Global Pharmaceutical Company

05/24/2013

A global pharmaceutical firm has retained Trellist to provide branding strategy for a phase III program moving into clinical trials. Recruiting patients has become an immense challenge in this very competitive space. In an effort to build awareness and excitement for the program, Trellist will develop an entirely new brand concept, including the creation of an overall theme as well as names and logos for each of the clinical trials. Trellist was chosen for its marketing expertise, strategic brand consulting experience, and business reputation. Trellist is also planning to develop additional components for the client, including patient recruitment tools and collateral to generate interest among study investigators and coordinators.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

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