Trellist Launches Web Channel for Global Pharmaceutical Company

02/06/2014

Trellist recently developed and launched a robust YouTube channel for a global pharmaceutical company to build and retain patient loyalty for a medication facing loss of exclusivity (LOE). Taking a “mobile first” approach, Trellist developed the channel to respond to multiple platforms, even as YouTube was modifying its page layout requirements for pharmaceutical channels. The firm developed IA and UX strategies for the channel, as well as a widget featuring educational content, an interactive and geotargeted visitor map, and a Paint-based drawing tool. In addition, Trellist created ads that run on YouTube to drive users to the channel, and helped navigate the channel and its assets through legal, medical, and regulatory reviews. The pharmaceutical company, a longtime client, awarded the work to Trellist based on the firm’s proven track record of successful web strategies, design, and development.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

West Chester, PA
Wilmington, DE
Wilmington, DE
Wilmington, DE
Philadelphia, PA
Wilmington, DE
Charlotte, NC
Wilmington, DE

WE'RE READY TO LISTEN

Let us know the challenges your business is facing, so we can discuss solutions to help you reach your goals. Fill out the form below to start the conversation.

To see career opportunities, apply for a job, or submit your resume, visit our Careers section.

Required

First Name

Last Name

Organization Email

Phone Number

Company

Job Title

How Can We Help?

I’d like to be notified when new marketing and technology insights are published in the Trellist Insights Blog.

The Captcha needs to be completed successfully

News & Press