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Trellist Improves Mobile Experience for Airport Parkers

06/13/2014

Trellist recently helped a parking company optimize their website for mobile users. The company manages over 100 parking facilities including a self-park lot at the Philadelphia airport.

The organization, for which Trellist is the Agency of Record, tapped Trellist to convert their entire website to an updated platform and improve the mobile experience.  Trellist analyzed the mobile users’ behaviors and needs and compared the pros and cons of a new responsive design vs. a mobile optimized website.  Since mobile users have different needs than desktop users and are almost strictly focused on reservations, directions and rates, Trellist recommended a mobile optimized website be created.  This approach was more cost effective and focused on user needs than converting the entire site to responsive.

Since the new mobile optimized website was launched, the site has seen an increase in both traffic and reservations. 

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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