Trellist Helps Public Ferry Service Provide Better Customer Communications
03/01/2017
A national U.S. passenger and vehicle ferry service was challenged in its ability to create timely and targeted communications for its customers. They did not have real-time access to ticketing data, and the data that they did have was incomplete. Trellist was called in to help manage the service’s transactional data. Trellist setup a data collection plan, including clean-up, normalization and augmentation of the data. In addition, Trellist created a monthly data dashboard report providing the client with trends and insights surrounding the ongoing data collection. The client now has access to complete customer data, along with knowledge of trends and issues, allowing for timely and relevant communication with its customers.
