Trellist Explains the “Challenges of Going Mobile” to Public Relations Society

01/28/2012

On Thursday, January 27, Trellist Practice Area leads, Jim Dixon and Jim Auer, spoke to the Public Relations Society of America about the many challenges of creating successful mobile marketing strategies. The presentation covered the range of issues that marketers need to consider when addressing mobile communications, including the highly fragmented technology landscape and the need to create brand experiences that align with, rather than ignore, the unique attributes of mobile devices. Following the presentation, the audience of public relations professionals and other marketers participated in a lengthy question and answer session on the complexity of mobile and how to make it work for their businesses.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

West Chester, PA
Wilmington, DE
Wilmington, DE
Wilmington, DE
Philadelphia, PA
Wilmington, DE
Charlotte, NC
Wilmington, DE

WE'RE READY TO LISTEN

Let us know the challenges your business is facing, so we can discuss solutions to help you reach your goals. Fill out the form below to start the conversation.

To see career opportunities, apply for a job, or submit your resume, visit our Careers section.

Required

First Name

Last Name

Organization Email

Phone Number

Company

Job Title

How Can We Help?

I’d like to be notified when new marketing and technology insights are published in the Trellist Insights Blog.

The Captcha needs to be completed successfully

News & Press