Trellist is pleased to announce that it has initiated a digital marketing engagement with a growing credit union in the Mid-Atlantic region. Trellist will provide full-service channel strategy, design, development, and execution services for an acquisition campaign to supporting the credit union's revamped credit card offerings.
The scope of work includes defining campaign goals and KPIs, developing direct response assets, managing media planning and buying, and providing ongoing channel management and reporting.
"The client was looking for a partner, preferably one who understands the region's dynamics, with the financial services acumen to help them elevate their digital marketing efforts," says Neil Dougherty, Practice Area Leader for Marketing Solutions. "This relationship fits perfectly with Trellist's passion for helping businesses transform digitally and benefit from our collaborative marketing and technology services model."
With traditional marketing and media buys becoming harder to justify, the client sought Trellist's help in creating engaging digital experiences with a measurable return on investment. Trellist provides data-driven marketing strategy, creative, and campaign-support services to credit unions across the country.
As it seeks to grow its influence and member base, the credit union "is offering credit cards that are on par with the best products on the market from an interest rate, rewards and convenience standpoint," says Dougherty. "Not only do these credit cards provide flexible spending power for the credit union's existing members, they offer a path to membership for new customers."