Trellist Drives Strategy and Development to Enhance Global Biotech Client’s Online Presence
07/12/2013
Trellist leveraged its strategic development, IT consulting, and marketing expertise to expand the online presence of a global biotechnology company focused on "exceptional science." This ambitious corporate website relaunch is a continuation of Trellist's prior success with the company's corporate branding engagement.
The new website, targeting healthcare professionals, biotech scientists, potential partners, and employee candidates, places a stronger emphasis on the company's research and development, translational sciences, and product pipeline. It's a showcase for their industry leadership, unique culture, and innovative spirit. The website provides an enhanced end-to-end experience to make it easier for visitors to find and view relevant content. It will be a hub for upcoming events and communications, including videos, live streaming events, newsletters, and a blog. Other new features of the site include an interactive timeline and an easy-to-use sharing tool for company news.
As part of the engagement, Trellist researched and recommended a CMS platform for easy management of regular site updates. Other efforts included an extensive creative design process, multiple stakeholder interviews, competitive analysis, IT and security consulting, site implementation, legal and regulatory submissions, and extensive quality assurance measures to ensure accuracy and traffic bandwidth.
A number of new marketing and technology projects are already underway between this client and Trellist.
