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Standing Behind Small Businesses: Trellist Helps Define Their Digital Presence

04/21/2020

Trellist is engaged with multiple local small businesses in the Wilmington-Philadelphia area. Most recently, these clients have sought assistance with updating their digital presence to continue engaging with their audiences—from UX-centric website redesigns, to multi-channel digital advertising, and email templates.

The label of “small business” may be all that these businesses have in common, as they represent a variety of industries, including biopharmaceuticals, financial services, parking management, professional services, and the arts.

Trellist will plan, execute, and establish a powerful digital presence for these companies by creating responsive websites, landing pages, email and social media campaigns, as well as implementing new processes and tools, backed by measurable analytics, to ensure these efforts are generating a tangible ROI for their business.


Trellist is committed to supporting small businesses and non-profit organizations, during this time and always. We’ve compiled a list of digital resources available to businesses that can strengthen their ability to communicate with potential customers and advertise their offerings.

Here are several programs available to support small businesses and provide free services that can empower you to stay engaged with your audiences:

Google for Nonprofits

  • Google for Nonprofits provides access to the G Suite of tools, enabling your organization to work and collaborate remotely. A specific list of Coronavirus Resources and explanations of how these tools can help is also available.
  • Google Ad Grants provides up to $120,000 ($10,000 per month) of AdWords credits to promote your business
  • YouTube Nonprofit provides resources to leverage video to engage with your audiences. It also provides access to YouTube Giving features that can support digital fundraising efforts

Google Resources for Small Businesses
Training, tools, and funding (loans) available to small businesses. Loans have not opened for application yet but I expect it will soon considering the Government loans have closed

Facebook Small Business Grants Program
Offers $100M in cash grants and ad credits to help small businesses.

Facebook Small Business Resources
Offers tools, self-assessment guides, training, and other resources for small businesses – tailored to your industry: Restaurants & Cafes, Retail, Salons & Spas, Fitness & Rec Centers, Partners & Agencies, Media & Publishers.

Constant Contact: Small Business Resource Center
Offers training, support, free website builder, and ecommerce tools available for small businesses.

MailChimp
Offers $10M in services to support small business customers that have been impacted by Covid-19.

Email on Acid
Complimentary subscription for businesses impacted by Covid-19. Includes: unlimited access to their fully automated pre-deployment checklist (Campaign Precheck) which includes checks for ADA compliance, domain blacklist and spam testing, and industry leading email rendering application.

HelpOthers.io
Set up your business with digital gift cards to prepay for goods and services from local businesses to be redeemed when they re-open.

Give and Get Local
Marketplace supported by Square where you can give your favorite Square merchants a boost by buying digital gift cards.

We’re here to help! Contact us to learn how your business can leverage these tools, and others, to continue growing and engaging your audiences.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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