Responsive Design Utilized to Improve User Experience for Financial Institution Customers

02/01/2013

Trellist has been engaged by a major US Financial Institution to enhance the user experience of their online customer acquisition forms across all platforms, including mobile devices. Trellist will perform an audit of the institution’s current application process on an array of smart phones and tablets, and will then provide recommendations on how best to optimize for the user. In order to demonstrate how a new application will adjust across devices, Trellist will create a functional prototype as a proof of concept, utilizing the principles of responsive design. The design approach, which will improve user experience and eliminate the need to create and maintain multiple versions of the application, allows just one set of code to be built which automatically adjusts to the screen size of a user's device.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

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