Leading Animal Health Company Chooses Trellist to Develop Training Program with eLearning Component
Trellist has developed curriculum tools and a delivery mechanism for a sales representative training program of a leading animal health company. The program, launching later this month, takes a blended approach to the training by using a combination of instructor-led sessions and self-paced eLearning refresher modules. Sales reps will attend on-site training with an instructor guiding them through product information as well as role-playing exercises to prepare them for discussing an anti-parasitic medication with veterinarians and their staff. Attendees will then receive a series of emails reinforcing the information they learned at the training, with a link to online multi-media eLearning modules – featuring a mechanism of action (MOA) for the medication’s active ingredients with interactive descriptions, as well as game-based learning elements to further educate the reps on the product and its competitors. Trellist was awarded this project as the result of a competitive bid process and through a close working relationship with the client’s agency of record.