Leading Animal Health Company Chooses Trellist to Develop Training Program with eLearning Component

07/18/2013

Trellist has developed curriculum tools and a delivery mechanism for a sales representative training program of a leading animal health company. The program, launching later this month, takes a blended approach to the training by using a combination of instructor-led sessions and self-paced eLearning refresher modules. Sales reps will attend on-site training with an instructor guiding them through product information as well as role-playing exercises to prepare them for discussing an anti-parasitic medication with veterinarians and their staff. Attendees will then receive a series of emails reinforcing the information they learned at the training, with a link to online multi-media eLearning modules – featuring a mechanism of action (MOA) for the medication’s active ingredients with interactive descriptions, as well as game-based learning elements to further educate the reps on the product and its competitors. Trellist was awarded this project as the result of a competitive bid process and through a close working relationship with the client’s agency of record.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

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