It's Time to Give AI a New Job
The backlash against AI slop is right about the output and wrong about the machine. We hired AI into the one role it was never suited for. There is a good argum...
News & Insights
Industry perspectives, strategy, and the latest from Trellist.
- All Topics
- Personalization
- AI & Operational Transformation
- Conversion Optimization
- Customer Experience Transformation
- Journey Mapping
- Loyalty Programs
- Testing & Experimentation
- UX Optimization
- Customer Intelligence & Data
- Quals.ai
- Adobe Experience Platform
- Attribution
- Audience Intelligence
- CDP
- Dashboarding
- Journey Analytics
- Leadflow AI
- Segmentation
- AI Agents
- AI Search Visibility
- Cross-Industry
- Workflow Automation
- AI Readiness Assessment
- B2B Technology
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- HubSpot
- Internal Assistants
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- Lifecycle Management
Transforming Loyalty Programs - A Case Study
Delivering exceptional digital experiences has become a key differentiator for financial institutions competing for customer loyalty. In this engagement, Trelli...
Enhancing Campaign Efficiency - A Case Study
Streamlined marketing operations are essential for organizations managing campaigns at a global scale. In this engagement, Trellist partnered with a leading che...
Launching a Redesigned Secure Site with Personalization
A top U.S. asset management firm set out to launch a major redesign of its authenticated secure site, a complex, multi-team initiative with a hard launch date a...
10 Reasons Financial Institutions Partner with Trellist
For organizations running Adobe Target and AEM at enterprise scale, the right partner makes the difference between a platform investment and a business advantag...
Deepening Personalization with Cross-Platform Continuity - A Case Study
Personalization is most effective when every customer interaction builds on the last. For this global asset manager, Trellist leveraged nearly two decades of Ad...
Building a Once-in-a-Generation Brand Experience in AEM - A case Study
Milestone anniversaries offer a rare opportunity to strengthen a brand's story while engaging audiences in new ways. For this global financial institution, Trel...
Turning Investor Reading Habits into a Smarter Content Experience - A Case Study
Helping users discover the right content at the right time is essential to creating engaging digital experiences. For this global asset manager, Trellist transf...
Piloting a GenAI-Powered Search Experience — Safely
Successfully introducing AI-powered experiences requires more than new technology—it requires thoughtful deployment and user adoption. For this engagement, Trel...
The Hidden Cost of Disconnected Customer Data
Between CRMs, marketing automation platforms, analytics tools, customer data platforms (CDPs), support systems, and AI, most enterprises have invested heavily i...
10 Questions to Ask Before Investing in Adobe Target
There is no denying the power of Adobe Target for transforming customer engagement and conversion rates. The platform boasts practically unlimited capabilities ...
Unlock the Full Potential of Adobe Target & AEM for Personalization
Personalization has more than proven it can move the needle on revenue, and that trend will absolutely continue. But putting personalization to work inside a co...
Scaling Up Personalization with Adobe Target - A Case Study
A top global asset management firm needed to deliver personalized web experiences at scale, but couldn't justify the cost and delays of building out a permanent...
Big Win - Doubling Brand Appearances in AI Generated Results - Case Study
In 2025, we built a specialized audit to figure out how brands show up inside AI-generated results. This included how often, in what context, and what’s missing...
Is AI coming for your job? Ask Anthropic.
Anthropic recently released a compelling economic report on AI-driven job displacement. Their framework introduces a new measure they call Observed Exposure, wh...
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Trellist, Inc. and Twentify Announce Exclusive U.S. Partnership to Deliver AI-Powered Qualitative Research Platform 'Quals.ai'
WEST CHESTER, Pa., April 21, 2026 /PRNewswire/ -- Trellist, Inc. (Trellist® Marketing and Technology) and Twentify (owner of Quals.ai) have formed an exclusive ...
Putting AI to Work in B2B – A Case Study
AI has more than proven it can improve individual workflows, and that trend will absolutely continue. But putting AI to work inside a complex B2B operation is a...
How AI-Powered Transformation Is Reshaping the Client Experience
Artificial intelligence is no longer a future-state concept for professional services firms — it’s a present-day competitive differentiator. The firms that are ...