Innovative Use of QR Technology is a Win-Win for Retailers and Consumers

06/13/2011

Working with a manufacturer of specialty components for automobiles, Trellist has initiated a new program that incorporates QR codes into product packaging to provide the installer and/or car owners with technical support. This approach is designed to enable installers to scan a QR code and quickly pull up a mobile optimized video informing them of proper installation and maintenance. Creative use of QR technology is a win-win—helping consumers to navigate installation and technical issues while also building brand loyalty and ROI for retailers that facilitate technical support.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

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