Highly Targeted Campaign Delivers Significant ROI for Major Jewelry Retailer

03/19/2013

Trellist generated a significant return for a major Philadelphia-based jewelry retailer through the creation and implementation of a highly targeted email and paid search campaign strategy. The campaign's messaging was a continuation of the retailer's year round brand and product messaging, but highlighted the unique products available for Valentine's Day. Trellist launched the campaign for the retailer well before the Valentine's Day rush, to capture a greater share of early holiday sales. The campaign was designed to convert the awareness raised by radio and billboard campaigns, into online sales.

The retailer realized a 22% year over year increase in holiday revenue associated with email and paid search campaigns. These results mirrored those from the previous year when the retailer realized over a 20% revenue increase as well. This marks the 7th year that Trellist has worked with the retailer and provided strong ROI.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

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