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Former New York Times Digital Strategist Sacha Awwa Joins Trellist as CMO

11/02/2020

Trellist Marketing and Technology is pleased to announce that Sacha Awwa has joined the firm in the dual role of Practice Area Leader for Digital Marketing Strategy and Chief Marketing Officer (CMO). Awwa is responsible for supporting end-to-end market growth for Trellist clients as well as providing guidance for Trellist's packaged services and product strategies.

Through previous work developing go-to-market strategies for organizations including the Army National Guard and The New York Times, Awwa has distinguished herself across a broad spectrum of industries and in a variety of disciplines, from brand development and consumer product marketing to digital media consulting and strategic communications. In addition to her legacy roles at a variety of companies, Awwa founded her own company where she served a number of successful startups as a media consultant and head of digital marketing, supporting their founders' vision, developing strong go-to-market strategies, and working to take companies public.

Based in Miami, Florida, Awwa will drive Trellist's client engagement on digital strategy, martech stack, communications, and analytics, and ensure a cohesive communications flow for external projects. As Trellist CMO, she will lead the company's expanding marketing strategy and the implementation of campaigns that support product launches, spur growth, and bring attention to the firm's unique capabilities. The role plays to Awwa's strengths of "building and optimizing a company end-to-end; getting all things in place from a creative, systems, and analytics standpoint."

"I'm excited to embark on this journey with the amazing talent at Trellist," says Awwa. "How we tell the story of our brand, as well as our clients' brands, matters more than ever in today's digital era. Serving as a true partner, demystifying the marketing maze, and providing the tools to drive success is how I envision supporting our clients—and our own organization."

"Sacha comes with experiences that complement Trellist's team of strategists. She provides quick yet well thought-out analysis," says Trellist Founding Partner David Atadan. "She is like-minded to her Trellist colleagues in her approach to debate and open communications, her intellect around modeling for success, and her embrace of our matrixed-based roles and accountabilities."

Awwa joins several other recent hires at Trellist who are bringing new energy and focus to Trellist's longstanding commitment of delivering data-driven, ROI-focused marketing strategy, creative, and technology to its clients. Even as it celebrates its 25th anniversary, Trellist continues to position itself for significant growth in the years to come, including adding two office locations—in West Chester, Pennsylvania, and in Charlotte, North Carolina—to its current business footprint in Wilmington, Delaware, and Philadelphia, Pennsylvania.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with clients. Learn more at www.trellist.com.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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