eMarketing Initiative with Trellist Creates Significant Lift in Qualified Leads for B2B Technology Firm

11/20/2011

Trellist led a marcom engagement to reorganize content, restructure product offerings and redevelop key marketing messages for a leader in B2B telecommunications services. After the restructuring of information, Trellist put this content into an updated user interface that helps the visitor get the information they need and lead them towards conversion. Following the launch, the client realized a 1,000% increase in qualified business leads. These results were achieved even before the launch of new marketing campaigns and before search rankings improved.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.

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