Analyzing User Trends, Trellist Leads Swimwear Retailer to Launch Mobile Marketing Strategy, with Immediate Impact on User Engagement and Sales
Trellist has expanded its relationship with the leading resort wear retailer to successfully launch a program enabling women to purchase high-end swimwear using their mobile phones. Following the development of the company’s eCommerce website, Trellist identified trends indicating a significant number of users access the eCommerce site on mobile devices. In order to better serve the needs of this growing segment of consumers, Trellist recommended, designed, developed and launched a mobile-optimized eCommerce platform. Early season metrics indicate the new mobile site has increased the number of page-views per visit, increased length of time each customer spends on the site and even out-performed initial forecasted sales numbers via mobile devices.