We all want to be successful at our marketing efforts. No one wants to leave money on the table. So we concern ourselves with finding the ‘best’ way to do things or seek the latest advice from the ‘experts.’
"The skills that I attained and the lessons I learned during my time at Trellist are something that will definitely help me succeed both socially and academically in my first year of College, and beyond. I’ll hold onto my experiences from Trellist for the rest of my life. I’d encourage anyone my age to take advantage of an opportunity like this if you can."
Voice-powered tech and digital assistants are just another chapter in the aggressive technology disruption that’s taken place over the last decade. To some businesses, the idea of voice strategy is still a bit of an outlier in their marketing and content planning. But it shouldn’t be.
Modern SharePoint, while still flexible in many ways, removes the ability to fully customize the look and feel of the site and leaves many companies wondering, “How do I make the modern SharePoint reflect my brand?”
What does your business stand for? If you don’t have a quick answer, don’t worry. Most companies are too busy with day-to-day concerns like growth and profitability to ponder the “bigger” questions. But it’s worth thinking about.
In any successful relationship, trust is earned and kept through giving recognition to a partner on a regular basis. By staying connected to other people’s goals and motivation, deeper connections can be maintained. The same holds true in a business-customer relationship.
“So, how did we do?” It’s a question marketers often ask each other at the end of a campaign. And, although it’s a good a question, we don’t always get the answer we had hoped for. A list of metrics, important Key Performance Indicators, or even something as promising as the number of new leads generated can leave our stakeholders surprised, confused, or worse--unsure if we did our job. What does it all mean?
Email is a relatively inexpensive tool yielding a high return that companies can use to gain insights into what their audience finds meaningful. This tool can also help companies segment their lists and target more effectively, resulting in higher engagements not just in email, but across all channels.
Where do you start? Everyone usually wants to jump in the water and start building right away. But, build what? And why? These are critical questions that will help you compile a roadmap for your project.
Excellent technical abilities, much like a strong grasp of modern marketing strategies, can take you a long way in your career. However, little can impede your upward career trajectory faster than a lack of people skills.
We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence and its applications in marketing are going beyond the proof-of-concept stage and emerging as a tool to drive real change within organizations.
Careers don’t consist of a single position at a single company with incremental raises and promotions. Rather, they tend to focus on pursuing a skillset or particular expertise, bouncing from organization to organization to develop depth and – naturally – better pay and benefits.
Virtual reality. The very phrase probably conjures up images of a futuristic, computer-driven landscape you might see in your favorite sci-fi movie. It’s less likely that you’d associate the next-gen tech with a disconcertingly up close, flea’s-eye view of carpet piles in your virtual living room.
For many organizations, the ticking of the countdown clock for General Data Protection Regulation (GDPR) compliance is growing louder as the May 25th deadline approaches. While many of the world’s largest brands have made huge strides toward compliance, most businesses still have significant progress to make.
Accessibility is a philosophy that ensures a wide range of people are able to comprehend the content we create for businesses — even if they do not all access and experience the information in same way. But creating accessible websites is not always easy.
Think about how you, as a consumer, make an online purchase. You probably know what you want and may have a product category in mind that fits your need. However, there are likely many different products available.
GDPR, or General Data Protection Regulation, requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within the EU. It is a result of 4 years of work by the EU parliament due to the inadequacy of older rules, such as the Safe Harbor Privacy Principles 2000 and Privacy Shield agreements of July 2016. Unlike its predecessors, GDPR recognizes the importance of privacy in the current era as well as the likelihood of a future cashless society. It was created with the idea that “identity is the new currency in our world.”
One-to-one marketing, personalization, segmentation, hypertargeting, consumer-first marketing—whatever it’s called, the goals of nearly every marketing strategy are virtually the same: to understand customers as individuals, reach them on their terms, and communicate in a way that makes them feel like they are interacting one-to-one with your brand and its products and services.
We’re about 10 years past marketing automation’s advent, so most business leaders are familiar with the ROI to be gained in automating top- and mid-funnel marketing touchpoints. But while 40-50% of companies have invested in an automation platform, a staggering 85% percent of B2B organizations report not using their platform to its full potential.
How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations, it makes sense to start with your biggest pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let's evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.
Trade shows are the perfect opportunity to mingle with customers and prospects, soak in thought leadership, and bring home an avalanche of new leads and potentially win new business. If you’re planning to exhibit at an industry event, all of these benefits are possible. Unfortunately, it’s easy to miss out on most of these opportunities and watch helplessly as your ROI plummets if you don’t prepare properly.
How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations it makes sense to start with your most significant pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let’s evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.
The beauty and promise of the cloud is its scalability, always-on availability, better security, and streamlined workflows for your team. However, the real value will never be realized without the right migration strategy, implementation, and ongoing optimization.
How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? For large, enterprise organizations it makes sense to start with your biggest pain point. In other words, what part of the organization has the most opportunity to improve and impact your go-to-market efficiency? Let’s evaluate an enterprise B2B through four distinct lenses: (1) Operations, (2) Customer Interface, (3) Business Processes, and (4) Data Access.
How does a manufacturing organization deploy a corporate digital strategy without turning its business upside down? Where is the best place to start? How long will this take and what’s the price tag? How much revenue lift can I expect? At Trellist, we get asked these questions on a frequent basis from our clients. The answer, as you probably expect, is “it depends.”
The case for a robust discovery process before beginning design/development projects: Imagine a house that’s beautiful from the outside but, once you cross the threshold, you find the floorplan is all wrong, the rooms are too small, and the windows are too high to reach. It takes time and thought to develop the layout and “experience” of those interiors so that they meet the expectations and needs of the people who enter. No matter how spectacular the exterior is, if the internal experience doesn’t deliver, the whole thing is a failure.
Millennials are a growing segment of consumers—making up more than a quarter of the US population—thus forcing marketers to change their game in order to stay ahead. They’ve completely reshaped the marketplace. Check out some of our best tips for keeping up with these 83.1 million consumers:
A big mistake that people make when creating websites is that they separate the visual design efforts from the UX (User Experience) and content development. They see visual design as putting paint on a finished piece of pottery—something you do at the end to make it look pretty. This approach is missing the power that visual design has to engage users with a website’s narrative.
LinkedIn recently got a fresh new look. The social networking site says it’s the largest redesign since its inception. The company hopes users will find the new design more intuitive and easier to use. LinkedIn claims users were apparently “overwhelmed” by the old design.
For marketers, understanding the influence that technology and media has on the generation and how that influence impacts the future of marketing is crucial, because Millennials account for an estimated $200 billion annually in direct spending and a projected $1.4 trillion by the year 2020.
Read more to find out 3 ways that Millennials are redefining marketing.
In this short video, Founding Partner, CEO and United States Veteran David Atadan provides inspiration and advice to other Veterans considering starting their own business.
Click Read Post to watch the video.
SharePoint’s look and feel out of the box and can often leave much to be desired, leading to low adoption rates across an enterprise. What differentiates a SharePoint site that is hard to navigate and underutilized from one that truly impacts collaboration and productivity is great design and user interface/user experience (UI/UX) work.
Brands are obsessed with plugging into the Millennial generation. Despite this, it seems that many established companies still struggle with how to create a meaningful connection with this key audience–financial institutions included. As a result, we performed research around the relationship between Millennials and credit cards to develop insight that would help financial institutions build campaigns that resonate.
When a business strategy is actionable, employees will be able to see the connectivity of their own work with the strategy, have the right tools and resources to meet objectives, and be trained on any new systems or platforms. We've got the five key questions you should answer to develop a strategy that is actually actionable.
New social media platforms are appearing everywhere, making it difficult for businesses to identify where they should spend their time and resources. One important consideration in making the assessment is understanding which forms of social media have, and are likely to maintain, a broad reach.
Two newer mobile social media platforms have emerged that appear to have sizeable user bases and some staying power: Snapchat and Periscope.
Social media challenges long held traditions about ROI from online media. Many traditional measurements miss out on the true value of social media. Here are 5 ways to measure social media ROI that you may be missing.
Often, CEOs delegate branding decisions solely to the marketing department without taking an active role, instead tending to financial or operational affairs. In doing so, they risk committing one of the most underreported business blunders of our time.
During a time when each monetary decision, especially in business, is more heavily scrutinized than the last, the creation of a strategic vision is of the utmost importance. Business strategy provides a methodology that should be used to effectively complete any project.
Brands that engage in a dialogue by listening, learning and participating are more likely to create a positive impact. Therefore, it is important that brands actively participate in dialogs throughout their social graph, leveraging the strength in their core message, feedback mechanisms, curating and distributing content, and visual expression as it applies across channels.
One of the main obstacles we encounter when beginning a new eLearning project at leading organizations is outdated infrastructure and equipment. We find ourselves (out of necessity) developing alternative approaches to what should be an intriguing, dynamic learning experience.
In a 2010 study, Jupiter Research cited that 75 percent of American consumers belong to at least one loyalty program. These programs can promote brand consideration since consumers are always looking for ways to be rewarded for loyalty.
Gap, Inc., the apparel retailer, had established its logo through consistent usage over the past 20 years. Recently, Gap decided to try its luck with an updated logo and revealed the new creation on the Gap website without warning. This move ignited spirited conversation within the online community, which responded with mostly harsh criticism of [...]
Forrester recently identified “five mistakes to avoid when asking for Web customer experience funding,” certainly a good reminder.
1) Letting people think the current site is “good enough”
2) Being too vague about how they want to spend the money
3) Assuming positive ROI will be enough to get a request approved
4) Giving in to pressures to cut [...]
We could spend hours discussing how this assumption has constrained market insight for products where attributes are neither readily changed by the manufacturer nor independent (health care is an excellent example). “Which is more efficacious, drug A or drug B?” is a red herring in any setting. What qualitative can tell us is:
A slightly different version of this article originally appeared in Quirk’s Research Review, May 2005, page 40.
Part 2 in a 6-part series.
The second sin, or ‘Presto! Let there be quant.’
Under the illusion of “representativeness” noted in my previous post, researchers may bring quantitative instruments into the qualitative setting and report the aggregate (or [...]