Connect With Us
Climber on rocks blue tone.

AUTOMOTIVE & MOTORSPORTS INDUSTRY

Connecting Enthusiasts
to your brand

Trellist helps our clients take the lead with optimal audience engagement through Andy Lally ALIVE®: a company that exists to bring innovations, ventures, and consumer experiences to life in automotive and motorsports.

Let's Talk

What We Do

ACQUISITION

Our team of experts can provide the foundation for building a large, active base of enthusiasts. With our marketing expertise, social media capabilities, and a fully integrated product ecosystem, we can right-fit our services to fit your business model and create unique opportunities to gain new additions to your customer base.

Let's Talk

RETENTION
An effective client retention strategy is critical. Trellist has both the marketing and industry knowledge to help you turn newly acquired users into long-term customers. Leveraging our experience and proven success across multiple industries, we can work with your organization to implement effective strategies for increasing repeat frequency from your customers.

Let's Talk

LOYALTY
In an industry with high competition, we can ensure your clients spend their money with you through well-designed marketing strategies from our team of top-tier experts. We specialize in loyalty marketing campaigns that can help secure the vitality of your business into the future.

Let's Talk

SOCIAL BUSINESS
Our approach to an effective social business strategy focuses on understanding where the opportunity lies within a client's customer base and devising ways to use social to drive marketing and business outcomes. It starts with aligning the core business goals of the client with actionable insights and meaningful, differentiated customer experiences that lead to long-term value. We then execute on that strategy with a clear content plan, transparent KPIs for measuring success, and leading social technology.

Let's Talk

ENTERPRISE TECHNOLOGY
Unifying divisions of your organization is a critical piece of delivering a cohesive brand experience to your customers. At Trellist, our team brings the ability to build and implement strategies and products that will create a consistent message to your users. Whether through template-based websites or application development, we can provide effective tools to achieve the goals of your business.

Let's Talk

Our team of experts can provide the foundation for building a large, active base of enthusiasts. With our marketing expertise, social media capabilities, and a fully integrated product ecosystem, we can right-fit our services to fit your business model and create unique opportunities to gain new additions to your customer base.

Let's Talk

An effective client retention strategy is critical. Trellist has both the marketing and industry knowledge to help you turn newly acquired users into long-term customers. Leveraging our experience and proven success across multiple industries, we can work with your organization to implement effective strategies for increasing repeat frequency from your customers.

Let's Talk

In an industry with high competition, we can ensure your clients spend their money with you through well-designed marketing strategies from our team of top-tier experts. We specialize in loyalty marketing campaigns that can help secure the vitality of your business into the future.

Let's Talk

Our approach to an effective social business strategy focuses on understanding where the opportunity lies within a client's customer base and devising ways to use social to drive marketing and business outcomes. It starts with aligning the core business goals of the client with actionable insights and meaningful, differentiated customer experiences that lead to long-term value. We then execute on that strategy with a clear content plan, transparent KPIs for measuring success, and leading social technology.

Let's Talk

Unifying divisions of your organization is a critical piece of delivering a cohesive brand experience to your customers. At Trellist, our team brings the ability to build and implement strategies and products that will create a consistent message to your users. Whether through template-based websites or application development, we can provide effective tools to achieve the goals of your business.

Let's Talk


 

Our Products

Andy Lally ALIVE products are designed to help businesses reach their target audiences and provide Trellist with insight to businesses that we service.

Motorcrush Logo

This digital community for enthusiasts features a mobile app and social functions that are integrated with our ecosystem of products, allowing users to connect and share events, mod inspiration, for sale listings, and more.

connect

Track Rabbit Logo

Our registration and event management platform, with integrated marketing and social features, provides streamlined promotion at an unbeatable price.

register

Awesome Joe Logo

Our online auction platform is the primary space for connecting enthusiast sellers and buyers in a like-minded community.

EXCHANGE

Why work with us

Our team possesses the mindset to achieve continued and future success in the automotive and motorsport community. Utilizing top-tier industry experts with the ability to bring together a niche industry, we work to ensure your organization’s success by providing strategic products and services..

David Atadan

Founder and CEO

An entrepreneurial force in the Mid-Atlantic region, architect of the Trellist operating model and trusted consultant to our clients, David, Trellist's CEO, built the company from the ground up 20 years ago and is implementing the Trellist vision of a family of companies that includes sole and joint ventures as well as philanthropic endeavors.
Tommy Atadan

Product Management

Thomas Atadan has provided product and project management services at Trellist for five years. He spearheads product development as a part of ALMM Ventures (ALIVE), which has designed, developed, and launched four live-service businesses, servicing hundreds of thousands of customers in the automotive industry. Thomas has a diverse background with experience in engineering, sociology, software development, and marketing.
Victoria Drach

Strategic Leadership | Marketing and Operations

Tori supports Trellist’s marketing and operations functional areas with the overall goals of increasing efficiencies and improving employee utilization. In her marketing role, she focuses on company branding, go-to-market strategy for digital products, and setting strategy for external communications, especially across the automotive and motorsports (ALIVE) groups. On the operations side, she optimizes systems, oversees collaboration, and ensures satisfaction among internal clients.
Andy Lally

ALIVE Co-Founder

Andy Lally is a 5-time Daytona 24 Hour race winner and professional sports car champion who has won races and championships in both GT cars and prototypes. His credits include 3 Rolex Grand-Am Championships as well as the North American Endurance Championship.

In this next chapter of his career, Lally will bring to marketing and business development the same energy, excellence, and commitment to performance that have marked all his previous endeavors.
Lance Miller

ALIVE Co-Founder

Championed by co-owner, Lance Miller, Carlisle Events is the most recent partner to join Andy Lally ALIVE. Lance and the Carlisle team bring with them multiple generations' worth of experience in car culture, undisputed passion, and unique connections to multiple sectors, continuing their tradition as a respected leader in the automotive events industry and now invaluable partner.
Gerald Raffa

ALIVE Co-Founder

Gerald Raffa is a career real estate developer with experience in both commercial and residential real estate development. Jerry brings several unique attributes to the ALIVE venture, including his infrastructural development capabilities that ALIVE plans to leverage, his eye for design, and deep understanding of the hearts and minds of racing enthusiasts, which come from his strong ties to the community and culture.

Vendor Partnerships

Trellist partners with firms that offer an extension of our services for sustainable and cost appropriate solutions.

  • adobe-2x
  • sprinklr-2x
  • sitefinity-2x
  • sprout-2x
  • microsoft-2x

Browse All Partnerships 

THANK YOU FOR YOUR INTEREST AND FILLING OUT OUR FORM! Your information has been processed and will be reviewed by a Trellist Associate. Loading animation

Ready to talk?

We’re happy to provide more information about Trellist, or simply listen if you’re ready to discuss your goals and objectives. Please share your contact info and some details regarding your area of interest. We’ll be in touch shortly to arrange next steps.

Required

THANK YOU FOR YOUR INTEREST AND FILLING OUT OUR FORM!

Your information has been processed and will be reviewed by a Trellist Associate.

Connect With Us