Case study · Cross-Industry

Making paid social performance clear for an energy utility

How Trellist gave an energy utility a clear read on paid social performance and earned conversation, with recommendations to improve efficiency and a reporting framework built for stakeholders.

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Client: Major U.S. energy utility
Industry: Cross-Industry
Services: Revenue & Marketing Operations Customer Intelligence & Data

The challenge

Our client was investing in paid social but lacked a clear picture of how that content was performing against its stated KPIs, or where it could optimize.

It also wanted to understand the earned conversation around its brand and the industry trends emerging around it.

What we did

Trellist combined paid performance analysis with social listening, then packaged the findings for the people who make decisions.

Paid performance insights. We surfaced how paid initiatives performed across KPIs and developed recommendations to improve efficiency.
Earned conversation analysis. We analyzed conversation themes around the brand and identified the most prolific users talking about it.
Emerging trend tracking. We mapped the industry trends shaping the conversation.
A stakeholder-ready framework. A new reporting framework streamlined the data and delivered the information stakeholders needed most.

The impact, measured

A clear view of what paid social is delivering, what the earned conversation is saying, and where to optimize next, in reporting stakeholders can use.