Case study · Cross-Industry

From #2 to #1: doubling a B2B brand's visibility in AI answers

How Trellist measured a B2B brand's AI surfacing rate against 500 competitors and delivered targeted fixes that the client used to double its visibility and take the #1 spot in its vertical.

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Client: B2B company in a competitive market
Industry: Cross-Industry
Services: AI Transformation AI Search Visibility (GEO)Customer Intelligence & Data

The challenge

More buyers now start their research by asking an AI assistant, and our client wanted to know how it showed up in those answers: how often, in what context, and what was missing. Trellist's AI search audit, built in 2025, measures exactly that as a brand's AI surfacing rate.

The audit brought good news and a harder question. Our client was already the #2 most frequently appearing brand out of 500 competitors. The challenge was turning a solid second place into clear leadership across the AI landscape.

What we did

Trellist turned the audit findings into a tailored set of recommendations the client's own team could act on.

Surfacing rate measurement. We measured how often, and in what context, the brand appeared in AI-generated results across a competitive set of 500 brands.
Technical fixes. We identified the technical changes that would make the brand's content easier for AI systems to find and use.
Metadata priorities. We showed the team which metadata matters most to AI, so its effort went where it would count.
Language gap analysis. We pinpointed where the brand's coverage of critical key language fell short and what to add.

The impact, measured

Working from these recommendations, the client rolled out the content changes itself and more than doubled its visibility in AI-generated results.

100%+

Improvement in overall visibility

From content updates the client made on its own

Rank in its vertical

Up from #2 of 500 competitors, overtaking the leader

25%

Of relevant AI searches

Where the brand is now the top recommendation

100%+ improvement in overall AI visibility.
The #1 brand in its vertical, overtaking the previous category leader.
Top recommendation in 25% of all relevant AI searches.
Room to grow since these gains came from content updates alone, before any deeper AI optimization strategy.

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