Customer Experience & Personalization
Customer experience and personalization is the strategy, design, and technical work that makes digital touchpoints feel relevant to the person on the other end, built on platforms like Adobe Experience Manager and Adobe Target. Trellist provides the technical execution behind your personalization strategy, because these tools can deliver 1:1 personalization at scale, but only if someone configures, tests, and maintains them well.
Let’s TalkWhat we do
- Adobe Experience Manager (AEM)
- Adobe Target
- Personalization Strategy Support
- A/B & Multivariate Testing
- Platform Integration
- Ongoing Optimization
Building and managing content experiences on the platform at the center of Adobe’s Experience Cloud, from web content management to multi-site delivery.
Technical implementation, audience targeting, and testing on Adobe’s personalization and optimization engine.
We execute your personalization strategy technically — content rules, audience segmentation, and experience delivery — so it actually reaches customers.
Structured testing programs that turn hypotheses about what customers want into measurable lift.
Connecting AEM and Target with analytics, CRM, and marketing automation so personalization draws on real customer data.
We don’t stop at launch — we continuously refine targeting rules and content based on what’s actually performing.
Building and managing content experiences on the platform at the center of Adobe’s Experience Cloud, from web content management to multi-site delivery.
Technical implementation, audience targeting, and testing on Adobe’s personalization and optimization engine.
We execute your personalization strategy technically — content rules, audience segmentation, and experience delivery — so it actually reaches customers.
Structured testing programs that turn hypotheses about what customers want into measurable lift.
Connecting AEM and Target with analytics, CRM, and marketing automation so personalization draws on real customer data.
We don’t stop at launch — we continuously refine targeting rules and content based on what’s actually performing.
Our Approach
We start by auditing your current personalization maturity, platform configuration, and data readiness. From there we configure AEM and Target around the experiences your strategy calls for, then launch targeted content and testing programs against real audiences. As performance data comes in, we keep refining the targeting rules and the content itself.
How it compares
Trellist’s Customer Experience & Personalization work provides the technical execution and platform expertise behind your personalization strategy, on Adobe Experience Manager and Adobe Target specifically. That’s different from a broader Adobe Experience Cloud implementation, which can span additional platforms like Adobe Experience Platform and Customer Journey Analytics — and different from an in-house team building personalization from scratch, which requires hiring and ramp-up time most organizations don’t have to spare.
Proof
- We rebuilt a rewards redemption experience in Adobe Experience Manager for a leading financial institution, with a cross-disciplinary team of UX strategists, designers, and developers.
- We deployed more than 50 personalization activities in Adobe Target over 12 months for a global asset management company, through an embedded staffing model — without the cost or delay of hiring in-house.
Frequently asked questions
Do we need Adobe Experience Platform (AEP) for this, or just AEM and Target?
Most personalization work runs entirely on AEM and Target. AEP is a separate, more advanced layer some organizations add later — we can help you figure out whether you actually need it yet.
Can you work with our existing AEM or Target implementation, or does it have to be new?
We regularly step into existing implementations — auditing what’s there, fixing what’s misconfigured, and building on top of it.
How fast can we see results from a testing program?
It depends on your traffic volume, but most testing programs surface a first meaningful result within a few weeks of launch.
Why work with us
We don’t just implement Adobe’s tools — we bring deep platform expertise, so you skip the learning curve and avoid the trouble of vetting vendors or growing an in-house team just to run your personalization program.
Let’s talk
Want to see what your Adobe Target and AEM investment could actually deliver? Let’s talk.