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The insight your data is missing, delivered in 24 hours

Trellist brings Quals.ai to the US market as its exclusive distribution partner. Together, we replace slow, expensive qualitative research with AI-powered conversations that surface the motivations, emotions, and context behind behavior, at a fraction of the cost.
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Already Trusted by Global Brands

  • Celtic Manor Resort
  • Coca-Cola
  • LC Waikiki
  • L'Oréal
  • Lake Research Partners
  • Nestlé

Proven Results

  • 24hr

    From research goal to insight report

  • 4X

    Higher engagement vs. traditional surveys

  • 5X

    Faster than traditional qual research

  • 100+

    Languages supported

The Problem

You Have the Data. You’re Missing The Why.

Automated systems collect enormous amounts of data, but they rarely capture the context, emotion, and nuance that come from real human conversations.

  • NPS Scores

    Tells you something went wrong. Not what caused it or how to fix it.

    What happened, not why

  • Survey Data

    Dashboards full of ratings. No context behind the numbers.

    Answers, not understanding

  • Behavioral Analytics

    Every click tracked. The motivation behind it, unknown.

    Behavior, not intent

The Difference

Real Human Perspectives.
AI-Powered Moderation.

Quals conducts conversations with real people while AI moderates interviews, probes deeper, and analyzes findings automatically.

No synthetic respondents. No simulated feedback.
Just faster access to authentic human insight.

Quals.ai conversational research interview

The Platform

Conversational AI That Thinks Like a Research Moderator

Quals.ai enables natural, two-way conversations with people in real time, in 100+ languages, at any scale. Our team handles your onboarding, research design support, with US-based account management throughout.

  1. 1

    Set Your Objective

    SmartAsk™ builds your full research design in under 2 minutes. Just describe what you want to learn. Our team is available to consult on study design throughout.

  2. 2

    AI Runs the Interviews

    Natural conversations via text, voice, or app. Thousands simultaneously. The system adapts in real time, just like a human moderator, but without the cost or scheduling.

  3. 3

    Insights Surface Automatically

    Themes, sentiment, and recommendations in a shareable report, ready in minutes. Your account team is available to help translate findings into strategy.

Use Cases

Built for the questions US organizations ask most

Used by CX teams, HR leaders, brand strategists, and insights professionals. We help you match the right use case to your research goals from day one.

  • Customer experience

    Understand the why behind NPS drops, churn signals, and unmet expectations before they become revenue problems.

  • Employee listening

    Go beyond engagement scores to uncover the real drivers of retention, culture gaps, and leadership blind spots.

  • Brand & product research

    Replace slow, expensive focus groups with faster, richer conversations at a fraction of the cost.

  • Market & cultural insight

    Run multi-language, multi-market studies simultaneously, with a strategic lens on US consumer behavior.

Case Studies

Results from global clients: Now available to US organizations

These outcomes were delivered by the same platform Trellist now brings to the US market. Same capability. Local support.

Bayer Uncovers Food Supplement Needs with AI Research

Bayer used Quals.ai to build a deep understanding of consumer behavior in the food supplements category, uncovering motivations, unmet needs, and barriers across multiple consumer segments.

  • Conducted 500+ AI-moderated qualitative interviews across diverse consumer groups
  • Explored supplement usage occasions, routines, triggers, and category entry points
  • Identified key consumer needs across immunity, energy, sleep, digestion, beauty, and wellbeing
  • Uncovered barriers to adoption including trust concerns, confusion, and affordability
  • Mapped decision-making journeys, information sources, and brand consideration dynamics
  • Revealed distinct consumer segments based on health attitudes and preventive behaviors

  • 500+

    Interviews Conducted

  • 6

    Need States Identified

  • 5+

    Consumer Segments Mapped

What customers are saying

“We launch a new study every three days. The depth of insight we get in hours used to take five weeks.”

LC Waikiki — Insights team

Stop Guessing Why People Behave The Way They Do

Get customer, employee, and market insights in as little as 24 hours. No moderators. No transcription lag. No waiting five weeks for a deck.
Our team manages your onboarding, demos, and ongoing support.

Starting at $2,500/month

Book a Demo

The Partnership

Two firms. One Shared Conviction About Human Understanding.

Quals.ai built the world’s most capable AI qualitative research platform. Trellist brings over 30 years of marketing and technology expertise to the US market, with the client relationships, consulting depth, and implementation support to make it land.

The Platform

Quals.ai

An AI-powered qualitative research platform that runs natural, two-way conversations with customers, employees, or members, delivering focus-group-level insight in under 24 hours. Built and proven across global enterprise clients on four continents.

US Distribution Partner

Trellist Marketing & Technology

A Delaware-based marketing and technology firm with deep expertise in CX, brand strategy, and enterprise consulting. As Quals.ai’s exclusive US partner, Trellist manages all sales, client onboarding, demos, and ongoing support for US-based organizations.

What This Means for You:

Global platform capability, locally supported by a team that knows your market.