Keeping LinkedIn campaigns running while a paid social lead was on leave

The challenge

Our client's paid social media manager was going on leave, and the campaigns in flight could not simply pause. Several divisions depended on that work, and each had its own audiences, assets, and goals.

Hiring for a temporary gap was slow and costly. The company needed a short-term, flexible solution that fit its budget and could pick up the work without missing a beat.

What we did

Trellist created an on-demand way to retain a Trellist resource that fit the client's needs and budget, then got to work.

• A flexible engagement model. We shaped an on-demand arrangement so the client paid for the support it needed, for as long as it needed it.
• Fast onboarding. Our specialist quickly learned the campaign strategies, audiences, and assets, and met stakeholders across several divisions.
• Full campaign management on LinkedIn. Trellist handled campaign setup, placement, tracking, and analysis, with LinkedIn as the primary channel.
• Reporting in the client's own format. We delivered an analysis and insights report with raw data, observations, and recommendations, following the approach the client provided.