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Case study  ·  B2B Technology

A steady social cadence and a new-channel plan for a B2B tech brand

How Trellist served as B2B social media agency of record for a global workplace technology company, building a content calendar process, a TikTok strategy, employee advocacy for a brand launch, and a martech stack recommendation.

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Client
Global workplace technology company

The challenge

Our client wanted to strengthen its brand positioning and accelerate business growth, with social media playing a bigger role. That required a steady cadence of activity, which the team found hard to sustain on its own.

The company was also preparing a new brand launch and weighing new channels. It needed a partner who could spot enhancement opportunities and offer on-demand consulting expertise when questions came up.

What we did

As agency of record, Trellist built the processes, plans, and reporting that kept the client's B2B social moving.

  • A content calendar with a real process. We developed a new strategy for ongoing content calendar development, including approval and posting processes.
  • A TikTok strategy from scratch. Trellist delivered a competitive audit, audience segmentation, channel research, content ideas, and a plan for how to get started.
  • Employee advocacy for the brand launch. We developed advocacy guidelines, opportunities for engagement, and amplification tactics to support the new brand launch.
  • A martech stack evaluation. Trellist evaluated the stack and recommended a new tool for social media management, listening, and reporting.

The impact, measured

A steady, well-governed social cadence, a clear path into a new channel, and quarterly reports that measure social reach and engagement.

  • Consistent publishing backed by clear approval and posting processes.
  • A ready-to-launch TikTok plan grounded in audience and competitive research.
  • Employees amplifying the new brand with guidelines and tactics to follow.
  • Better tools and visibility through a stack recommendation and quarterly reporting.
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