Case study · Non-profit

A website as fresh as the gardens it showcases

How Trellist redesigned an outdated website for a museum, garden, and library to attract members, excite visitors, and keep year-round events, exhibitions, and blooms front and center.

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Client: Museum, garden, and library
Industry: Non-profit
Services: Customer Experience & Personalization

The challenge

Our client offers something new every season: events, exhibitions, and garden blooms that change throughout the year. Its outdated website couldn't keep up, and it wasn't doing enough to attract members or excite visitors.

The organization needed a site that made frequent updates easy, so its best and newest experiences were always the first thing people saw.

What we did

Trellist grounded the redesign in research, then delivered a new brand-aligned, accessible website and the training to keep it current.

Listening first. We led stakeholder interviews and patron surveys to gather insights.
Data-informed priorities. We analyzed website usage data and the most-visited topics to see what audiences valued most.
A focused message. We consolidated the messaging strategy around prioritized users, and enhanced the color palette and digital brand guidelines.
An accessible, responsive site. We designed and developed an ADA-compliant, responsive website, then trained staff and provided ongoing support.

The impact, measured

A welcoming, accessible website that the team can update as often as the seasons change, built to attract members and inspire visits.

Fresh, easy-to-update content for ever-changing events, exhibitions, and blooms.
An ADA-compliant, responsive experience on every device.
A clearer message for the audiences that matter most.
A confident in-house team trained to keep the site current.

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