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Case study  ·  B2B Technology

Impartial media analytics for a global technology brand

How Trellist gave one of the world's largest technology companies a brand tracking strategy and data-driven recommendations to optimize its PR across online, print, television, and radio.

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Client
Fortune 500 technology company

The challenge

For a company of this scale, earned media is constant and global. Our client needed to know which PR efforts were working, for the overall brand and for key business units in regions around the world.

It needed that answer from an impartial source, backed by data rather than anecdotes.

What we did

Trellist built a brand tracking strategy and an ongoing analytics practice that turns media coverage into clear recommendations.

  • Impartial analysis. We qualify the effectiveness of the brand's online and print news, television, and radio efforts.
  • The metrics that matter. We track volume, publication, ranking, sentiment, share of voice, and other key measures.
  • Business-unit and regional views. Insights roll up for the overall brand and break down by key business units and regions.
  • Recommendations, not just reports. Every analysis ends in data-driven guidance for optimizing the next round of PR.

The impact, measured

A clear, impartial view of PR effectiveness across channels, business units, and regions, with recommendations the team can act on.

4
Media channels tracked
Online news, print, television, and radio
5+
Core metrics
Volume, publication, ranking, sentiment, and share of voice
  • Data-driven PR decisions for the brand and its business units.
  • A consistent measurement framework across global regions.
  • Share of voice and sentiment tracking that shows where coverage is working.
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