Reaching 259.93M users for a larger-than-life partner event

The challenge

Our client was planning a flagship B2B event on a grand scale, with big news to share about new business ventures. The company wanted more excitement around the event and more people in the room.

Its social media had to match those larger-than-life plans. That meant a strategy that covered the full arc of the event, from the first registration push to the conversation after the doors closed.

What we did

Trellist built and executed the pre-event, on-site, and post-event social media marketing strategy around three primary goals.

• Drive registration before the event. Pre-event social built anticipation and sent prospective attendees to the event website to sign up.
• Create buzz on site. During the event, social coverage drove engagement and kept the conversation moving in real time.
• Extend the story after the event. Post-event content raised brand awareness of the company's new business ventures and promoted the post-event live stream.
• One plan across every phase. Treating the event as a single campaign kept messaging consistent from pre-event to post-event.